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Start with mission, audience, and action, then choose channels. A channel without a purpose is just another thing to manage.
A nonprofit digital marketing agency that connects strategy to action.
Red Clay Creative brings Digital Strategy, web experience, search, and coordinated marketing together, so your team has one clear plan and fewer disconnected decisions.
Let’s work together →
At a glance
Service stage
03 Grow
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Start with mission, audience, and action, then choose channels. A channel without a purpose is just another thing to manage.
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Plan one connected strategy instead of separate campaigns and vendors. Every channel should have a job and an owner.
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Measure the actions your organization cares about. Traffic and impressions help explain how people got there.
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Go deeper where you need to. SEO, paid advertising, Digital Strategy, and website design each have their own page.
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Expect plain-English decision support. We explain what each recommendation means for your team and what we need from you.
Experience
Nonprofit digital marketing has to justify itself to donors, boards, and funders. We plan Google Ads, Google Ad Grants, SEO, and paid social around the outcomes your organization reports on, such as appointments, sign-ups, and recurring gifts, and we show you what each channel is producing. That is how we work with organizations such as DAP Health and Whitman-Walker.
The challenge
Email sits with one person, the website with another, and ads with a vendor. Reporting often can’t say what led to an action.
Lean teams, several audiences, and competing deadlines can leave every channel following its own plan.
Traffic and impressions are easy to report. Boards and leaders want to know what people did next.
Without one set of priorities, your team becomes the go-between for every tool and every outside partner.
What we do
A nonprofit digital marketing agency helps a mission-driven organization turn its goals and audiences into a coordinated digital plan, then supports execution, measurement, and improvement in the channels in scope.
Let’s work together01
Understand what your organization needs to achieve and who needs to hear from you. Different audiences often want different things from the same website, so we name them before we recommend anything.
What takes shape
Priority goals and audience groups
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Follow the route each audience takes to give, apply, register, join, or ask a question. We look at where the website helps and where it gets in the way.
What takes shape
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Search, paid ads, email, social, and content each do something different. We recommend which ones deserve your attention now, and we’re clear about which we run and which we plan with you.
What takes shape
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Search, advertising, content, and website work stay connected to one plan instead of running on separate tracks. Deeper specialist work lives in its own service, and we coordinate it with the rest.
What takes shape
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Set up tracking so you can see which actions happened and how people reached them. Reports start with your organization’s goals, then explain what the channels contributed.
What takes shape
Tracking and reporting tied to goals
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Look at what changed, what worked, and what didn’t. Then update priorities so the plan keeps up with your organization instead of last quarter’s assumptions.
What takes shape
An updated roadmap and next priorities
Actions first
Start with the outcome your organization needs and the action that supports it. Channels and measurement follow. Your list may be shorter than ours.
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Donors need a short, trustworthy path. Search and email bring people in. Completed gifts show whether it works.
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Participants need clear eligibility and simple steps. Measure completed applications, not just visits to the page.
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People join when they see themselves in the work. Track sign-ups and who returns, not only who clicks.
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Supporters need a specific ask and an easy way to take it. Count the actions taken, then look at where they came from.
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Funders, partners, and press need quick answers. Qualified inquiries matter more than raw page views.
Choosing channels
There is no universal channel mix. The right one depends on who you need to reach, what you need them to do, where they’re reachable, and what your team can support.
Best when people are already looking for what you offer.
Watch for content that doesn’t answer their real questions.
Best when targeting and conversion costs justify it.
Watch for spending on clicks before the landing page is ready.
Best for known audiences and community.
Watch for consent, data quality, and the capacity to keep posting and sending.
This is where most actions finish.
Watch for friction that no channel can fix.
Best for explaining a complex mission, program, or decision.
Watch for pages nobody owns or updates.
Measurement
Start with the real action, then use channel metrics to explain how people reached it. Several touches often contribute to one action, so we treat attribution carefully. We don’t promise specific donation totals, rankings, or traffic.
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The action your organization actually needs, such as gifts, applications, registrations, memberships, or qualified inquiries.
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How many people finish the action, and where they stop along the way.
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Which channels, campaigns, and searches brought people in, and what that cost where it applies.
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Qualified traffic, engaged visits, search visibility, and email engagement show whether you’re heading in the right direction.
How it works
We work in a loop, not a straight line, with clear decisions and review points along the way. Your team knows the organization. We help turn that knowledge into priorities you can act on and results you can measure.
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We review your goals, audiences, current channels, website, data, and constraints. Your team joins interviews and a working session so the plan starts from what you already know.
You get
A shared picture of goals and constraints
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We rank the opportunities by value and effort, then agree on who owns each one. Your team reviews the priorities and approves the plan before work begins. This is where we say no to good ideas that don’t fit yet.
You get
A ranked plan with clear owners
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We build the campaigns, content, search, website, or measurement work in scope. Your team reviews what we make against the plan, and we check tracking before anything goes live.
You get
Live work, tracked and ready to measure
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We report on the actions that matter first, then show how channels contributed. Where results are unclear or several touches played a part, we say so instead of guessing.
You get
Reporting tied to your goals
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We sit down with your team to review what changed, then update the roadmap. Priorities shift, and the plan is meant to shift with them.
You get
A refreshed roadmap
Featured work · Whitman-Walker
whitman-walker.org
Client
Whitman-Walker
Services
Brand, website, SEO, Google Ads
Client since
2021
Whitman-Walker has been a client since 2021. Our work spans brand strategy, Digital Strategy, Web Design & Development, graphic design, SEO, and Google Ads.
Whitman-Walker’s work spans care, advocacy, and research, and each part speaks to different people. Marketing for an organization like that starts with how it explains itself.
Working with Spotted MP, we ran research and interviews with leadership, board members, and key stakeholders. The findings shaped brand messaging, showed how the pillars support one another, and led to a strategy for bringing two websites together.
Working together
Red Clay Creative is a fully remote team led by partners Troy Riemer and Laura Argentieri. We’ve partnered with 200+ organizations and brands, and we’d rather give you a clear recommendation than a long menu.
We start with the action you need people to take, so every channel has a reason to be there.
Most actions finish on your website, so the people planning your marketing also understand how the site works.
We explain search, ads, and analytics in terms of what they mean for program, development, and communications staff.
We’ll tell you when a consultant, an in-house hire, or a different kind of partner suits you better.
FAQ
A digital marketing agency for nonprofits helps a mission-driven organization turn goals and audiences into a coordinated digital plan, then supports execution, measurement, and improvement in the channels in scope. The best partner makes priorities clearer, not busier.
The channels overlap, but nonprofits often serve several groups and ask for several kinds of action at once: gifts, registrations, applications, volunteering, advocacy, or membership. The strategy should reflect your mission, your relationships with each audience, and your constraints.
There is no universal mix. Choose based on who you need to reach, the action you need from them, where they can be reached, what your team can support, and whether you can measure the result.
Start with the meaningful action, then use conversion and channel metrics to explain how people got there. Traffic, impressions, and engagement are useful early signals, but they shouldn’t replace the outcome your organization cares about.
Consider a consultant when you mainly need analysis or a second opinion. Build in-house when the workload and expertise justify a dedicated role. Choose an agency when you need coordinated specialist work, ongoing measurement, and capacity across more than one discipline. The right answer depends on your scope, team, and ownership.
We start with what you have. Bring your current website, tools, and outside partners into the first conversation, and we’ll look at what’s working, what overlaps, and where one plan could replace several. Specific platforms and connections are confirmed during planning.
It depends on how many channels are involved, how much execution you need, how much creative and content is required, how complicated tracking is, and how much of your team’s capacity we’re supporting. We start with a conversation, then propose scope and budget around the work.
You tell us what you’re trying to accomplish, what feels scattered, and where your team lacks time or clarity. We share what we’d want to understand next and tell you honestly whether we’re the right fit.
Support beyond the marketing plan
Set goals, audiences, and priorities in one plan, with regular check-ins as things change.
Decide what to say, how to organize it, and which pages help people take the next step.
Keep your website maintained, monitored, and backed up so campaigns have a reliable place to land.
Let’s talk
Tell us what you’re trying to accomplish, what feels scattered right now, and where your team needs more capacity or clarity. We’ll talk through a sensible starting point and tell you honestly whether we’re the right fit.