2022
neXco National is a networking community that caters to B2B businesses across the US. They are growing rapidly and in 2022, they asked Red Clay Creative to embark on a website redesign to better align the evolution of their brand vision with their current and prospective members.
We began our journey with a UX audit which paved our path toward a full website redesign. We simplified the site architecture, mapped out various user flows, refined the process for joining and updated the visual appearance dramatically.
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