Metro Offices

Metro Offices provides private offices and workspaces for individuals and small companies across 9 locations around the DC area.  As one of our longest clients, we have helped them clarify their offerings to their customers, solidify their brand image amongst their competitors, and drive some of their largest clients to their business over the years.

Our strategic, data driven approach has allowed us to be intentional with the work that we do. The Brand Book led the leadership team to ask a lot of questions about who they are and who they want to be in the future. The UX Audit helped them clarify what services they offer, what terminology should be used, and how they want users to interact with the business starting at the first point of contact on the website.

Since Troy built their first website in 2019, there have been several rounds of updates and based on the findings from the UX audit, we recently launched a new home page and are working on updating the rest of the website currently. This new design has updated graphics, a new user ‘quiz,’ an improved checkout process, room booking and many other improvements.