Insights.

Clear thinking on the digital side of mission-driven work.

Nonprofit Resources

The Google Ad Grant Sucks

I love free stuff, like Costco samples, but the reality is a little more complicated.  Google wants to give your nonprofit $10,000 every month in free advertising. That’s $120,000 a year. You can get

November 6, 2026

Field Notes

Observations worth sharing.

All Field Notes

All insights


Blog

Apr 22, 2026

AI: Where Are We Going?

We’re racing towards Artificial General Intelligence (AGI) and most Americans barely know what that means. We see headlines and warnings, but the researchers who

The newsletter

One letter a month from Troy, on what’s changing and what to do about it.

Occasional notes on websites, marketing, and the digital side of mission-driven work.

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Ask Me Anything About This Site

Get fast, informative answers