Website Report – Whitman-Walker (2026-07)

In July 2026, whitman-walker.org recorded 25,822 total users and 24,315 new users. Traffic was lower than June, but engagement quality improved: average user engagement increased to 34 seconds, bounce rate declined to 63.49%, and engaged sessions held nearly steady at 11,886. This suggests the site reached fewer people overall, but the visitors who arrived were more likely to spend time with the content.

Key Takeaways

• Total users fell by 6,392, a 19.84% decrease from June, showing a clear drop in overall traffic volume.
• New users declined by 6,665, or 21.51%, which means fewer first-time visitors reached the site during the month.
• Engaged sessions were nearly flat, down only 79 sessions, which suggests engaged activity stayed stable despite the traffic decline.
• Bounce rate improved by 6.04 percentage points to 63.49%, meaning a smaller share of visitors left without further interaction.
• Average user engagement rose from 22 seconds to 34 seconds, a 54.55% increase, indicating stronger attention from the visitors who did arrive.

Channel Notes

Direct traffic led July with 14,872 users, followed by Organic Search with 8,880 users. Direct traffic declined from June, while Organic Search increased, which points to stronger visibility from search even as total site traffic decreased.

Unassigned traffic increased from 641 to 1,067 users. That matters because it can make channel performance harder to interpret, especially if campaign tagging is inconsistent or traffic sources are not being classified correctly.

Device Notes

Desktop accounted for most traffic, with 19,759 users compared with 5,853 mobile users. Both desktop and mobile declined from June, but the heavy desktop skew suggests desktop experience remains especially important while mobile usability should still be reviewed because it represents a meaningful share of visitors.

What We Recommend Next

• Review top landing pages such as the homepage, About page, and Contact Us page to find where visitors are leaving and prioritize content or layout updates.
• Investigate the 63.49% bounce rate by channel, landing page, page speed, and device to identify where the issue is most concentrated.
• Check campaign tagging and attribution setup to reduce Unassigned traffic and improve confidence in channel reporting.
• Analyze the Organic Search landing pages with stronger engagement and apply similar content structure and internal links to other high-traffic pages.

How We’ll Measure Improvement

We’ll look for signs that traffic quality improves without losing visibility. The clearest indicators will be stronger engagement, cleaner channel reporting, and continued growth from Organic Search.

• Bounce rate decreases from 63.49%, especially on high-traffic landing pages.
• Engaged sessions increase above 11,886 while average engagement stays near or above 34 seconds.
• Unassigned traffic declines as a share of total users, making channel performance easier to trust.