Website Report – Happy Paws (2026-07)

In July 2026, the Happy Paws site recorded 1,464 total users and 1,249 new users. Traffic declined from June, but engaged sessions increased to 1,534 and bounce rate improved to 49.57%, which means visitors were slightly more likely to interact with the site instead of leaving after one page.

Key Takeaways

• Total users fell by 60, or 3.94%, while new users fell by 83, or 6.23%. This points to softer top-of-funnel traffic for the month.
• Engaged sessions increased by 28, or 1.86%, which suggests the site did a better job holding some visitors’ attention.
• Average engagement time decreased by 5 seconds to 1 minute and 9 seconds, so engagement quality was mixed.
• Bounce rate improved to 49.57%, down from 51.34%. Fewer visitors left after only one page compared with June.
• Traffic remained concentrated on the homepage and /live-feed/, with /live-feed/ sessions up 8.79% month over month.

Channel Notes

Direct traffic was the largest channel with 744 users, followed by Organic Search with 497 users. Organic Search improved from last month, with total users up 10% and new users up 17%, which suggests search visibility was a stronger source of new visitors in July.

Direct, Paid Search, and Organic Social all declined. Paid Search brought in 178 users, down 21%, while Organic Social brought in 37 users, down 27%. The Unassigned channel increased to 35 users, so tracking consistency may need attention.

Device Notes

Traffic was almost evenly split between Mobile with 729 users and Desktop with 722 users, while Tablet traffic was minimal at 14 users. Mobile increased from June as Desktop declined, so page clarity, load speed, and calls to action should work especially well on smaller screens.

What We Recommend Next

• Review the homepage and key service pages for clear messaging and next-step calls to action, since new users declined by 6.23%.
• Compare Paid Search landing pages and engagement against Organic Search, since Paid Search traffic dropped while Organic Search improved.
• Check UTM and channel tracking setup to reduce the growing Unassigned traffic bucket.
• Segment engagement time by channel and device to find where the 5-second drop is coming from.

How We’ll Measure Improvement

We’ll look for stronger traffic quality, cleaner attribution, and steadier engagement across the channels and devices that matter most. The goal is to confirm that visitors are finding relevant pages and taking more meaningful actions once they arrive.

• Total users and new users stabilize or improve after the July decline.
• Engaged sessions continue to rise while bounce rate stays near or below 49.57%.
• Unassigned traffic decreases as tracking and UTM consistency improve.