Website Report – Thomas Law PLC (2026-07)

In July 2026, the site recorded 766 total users and 760 new users. Traffic was slightly lower than the prior month, but engagement improved: engaged sessions increased to 343, average user engagement rose to 28 seconds, and bounce rate improved to 61.63%. This points to a smaller audience, but one that interacted with the site more than in June.

Key Takeaways

• Total users decreased by 30, or 3.77%, while new users decreased by 15, or 1.94%. This shows a modest traffic dip rather than a major drop.
• Engaged sessions increased by 41 to 343. More visitors stayed long enough or interacted enough to count as engaged.
• Average user engagement increased to 28 seconds, up 10 seconds from the prior month. This suggests visitors spent more time with the content they viewed.
• Bounce rate improved to 61.63%, down 6.41 percentage points. That is a positive move, though the rate is still high enough to review top entry pages.
• The homepage remained the main content hub with 521 sessions, while /our-team/ showed stronger attention with 128 sessions and an average session duration of 1 minute 35 seconds.

Channel Notes

Direct traffic was the largest source, bringing in 545 total users and 559 new users. Organic Search was the second-largest source with 191 total users and 175 new users, and it showed growth versus the prior month in users and reported engagement time.

Smaller sources also contributed, including Organic Social with 14 users and AI Assistant traffic with 10 users. The channel snapshot only shows 5 of 6 rows, so the channel mix may be slightly incomplete.

Device Notes

Most users visited from Desktop, with 647 users compared with 118 on Mobile and 2 on Smart TV. Desktop is the main experience to protect, but mobile still has enough activity to justify checking load speed, layout, and usability on key pages.

What We Recommend Next

• Review bounce rate by landing page, starting with the homepage, /our-team/, and /contact-us/, to see where visitors are leaving quickly.
• Segment bounce rate by channel and device to determine whether the issue is tied to a traffic source, mobile experience, or specific page type.
• Confirm which actions should count as key events and make sure they are tracking correctly, since key events are currently reported as 0.
• Use the stronger engagement on /our-team/ to improve internal links and calls-to-action from high-traffic pages like the homepage.

How We’ll Measure Improvement

We will know the changes are working if the site keeps the stronger engagement trend while reducing low-quality visits. The main signs to watch are whether visitors stay longer, interact more, and complete measurable actions once tracking is confirmed.

• Bounce rate decreases from 61.63%, especially on top landing pages and mobile visits.
• Engaged sessions continue to rise from 343 without a major loss in total users.
• Key events begin reporting correctly, giving clearer visibility into meaningful visitor actions.