In March 2026, the site reached 18,732 total users and 11,388 engaged sessions. Bounce rate remained relatively stable at 58.06%, showing only a slight increase. Average user engagement time decreased to 41 seconds, indicating that while users are still engaging, sessions are slightly shorter overall.
Key Takeaways
- Total Users increased to 18,732 (+7.21% month over month), with New Users at 16,884 (+8.25%), showing continued growth driven primarily by first-time visitors.
- Engaged Sessions rose to 11,388 (+8.89%), meaning more visits met Google Analytics’ engaged threshold.
- Bounce rate increased slightly to 58.06% (+0.62%), suggesting relatively stable top-of-session experience with minor fluctuations.
- Average engagement time decreased to 41 seconds (-2.38%), indicating slightly shorter sessions despite higher engagement volume.
- Total event count increased to 114.8K (+7.25%), while events per user held steady at 6.30, showing consistent interaction depth per visitor.
Channel Notes
Organic Search remained the largest driver of traffic with 9,631 users (+5.42%), followed by Direct traffic at 7,810 users (+12%). Organic also generated the longest average session duration (3m 37s), reinforcing that search visitors continue to be the most engaged overall.
Direct traffic saw strong growth in users (+12%) and new users (+13%), though average engagement time declined slightly, suggesting a broader but less engaged audience mix.
Referral traffic declined to 597 users (-9.55%) and new users (-13%), indicating a drop in traffic from external sources.
Device Notes
Desktop remains the dominant device with 12,372 users, followed by mobile at 6,196 users. Tablet and Smart TV traffic are minimal.
Mobile continues to represent a strong share of traffic, and with shorter average engagement times overall, mobile experience may be contributing to quicker sessions. Ensuring strong performance and usability on mobile devices will be important as this segment grows.
What We Recommend Next
- Review top landing pages, especially high-traffic pages like the homepage and key service pages, to identify where engagement time is decreasing and where users may be dropping off.
- Analyze performance by device to determine if shorter engagement time is more pronounced on mobile, and prioritize mobile UX improvements if needed.
- Investigate referral traffic decline to identify lost sources or opportunities to rebuild external traffic.
- Audit tracking and attribution setup to reduce “Unassigned” traffic and improve channel accuracy.
- Continue optimizing high-performing organic pages to maintain strong engagement and support continued traffic growth.
How We’ll Measure Improvement
We will know these changes are working if traffic continues to grow while engagement quality improves across key pages and devices.
- Higher average engagement time, particularly on top landing pages and mobile devices.
- Stable or improved bounce rate as traffic scales.
- Growth in Organic Search and Direct traffic with sustained engagement levels.
- Improved attribution accuracy with reduced “Unassigned” traffic and clearer channel performance insights.