February 2026 brought in 966 total users, including 943 new users. The site recorded 353 engaged sessions and an average user engagement time of 26 seconds, which points to fairly light on-site interaction. Bounce rate was 68.23%, meaning a large share of visits left after viewing a single page or without taking another tracked action.
Key Takeaways
- Most traffic came from first-time visitors (943 new users out of 966 total), so the site is attracting new audiences but needs to convert that attention into engagement.
- Bounce rate was 68.23%, which suggests many visitors are not finding what they expected or are not being pulled into a second step.
- Engagement was modest overall, with 353 engaged sessions and 26 seconds average engagement time, indicating sessions are often short.
- Direct traffic led by volume (693 users), but Organic Search contributed a meaningful share of engagement despite fewer users (192).
- Desktop dominated usage (824 users), with Mobile still significant (139), so experience quality needs to hold up on both.
Channel Notes
Direct was the largest source of traffic with 693 total users (683 new), followed by Organic Search at 192 users (178 new) and Paid Search at 65 users (63 new). This mix suggests a lot of visitors are arriving via typed-in URLs, bookmarks, untagged links, or brand familiarity rather than discovery alone.
Organic Search generated the highest total engagement time (3h 46m 4s) even though it was the second-largest channel by users. That usually means search visitors are landing on more relevant pages or have clearer intent, making SEO-driven traffic a strong candidate for further growth.
Device Notes
Traffic skewed heavily to Desktop (824 users), with Mobile contributing 139 users and Tablet 3. Desktop performance will shape overall results the most, but mobile behavior can still meaningfully affect bounce and engagement if key pages feel slow or hard to use on smaller screens.
What We Recommend Next
- Review top landing and entry pages to find where bounce rate is highest and engagement is lowest, then check that the page content matches what visitors likely expected from each channel.
- Test page speed and core page performance on the main landing pages across desktop and mobile to rule out load time or usability as drivers of quick exits.
- Prioritize SEO content and internal pathways that support Organic Search, since it produced the highest total engagement time.
- Segment bounce rate and engagement by device (desktop vs mobile) and by channel (Direct vs Organic vs Paid) to pinpoint where the biggest drop-offs are happening.