February 2026 delivered 9,685 total users, with 9,462 of them new. The site logged 7,397 engaged sessions and an average engagement time of 58 seconds per user, which suggests visitors are interacting but not for very long. Bounce rate was 34.29%, meaning roughly 1 in 3 sessions ended after a single page view.
Key Takeaways
- Traffic was strong at 9,685 total users, and the audience was mostly first-time visitors (9,462 new users), which indicates the month leaned more on acquisition than returning traffic.
- The site generated 7,397 engaged sessions; this reflects how often people had sessions with meaningful interaction (not just a quick drop-off).
- Average engagement time was 58 seconds per user, which points to relatively short visits and highlights the importance of quickly matching visitor intent on landing pages.
- Bounce rate was 34.29%, meaning about one-third of sessions left after viewing one page.
- Mobile dominated usage (7,622 users vs. 1,765 on desktop), so overall performance is largely driven by the mobile experience.
Channel Notes
Traffic was concentrated in two channels: Paid Shopping (5,126 users) and Cross-network (3,844 users). Direct was much smaller (344 users), and Organic Shopping (188) and Organic Search (116) were minor contributors.
By total engagement time, Cross-network (3d 7h 13m 52s) and Paid Shopping (2d 14h 14m 10s) also led. That pattern suggests these paid channels are not only driving the most visits, but also most of the time spent engaging on the site.
Device Notes
Most users came from mobile (7,622), with desktop (1,765) and tablet (242) trailing. This makes mobile the best place to look first for any improvements to landing page clarity, navigation, and the main conversion path.
What We Recommend Next
- Review the top landing pages for Paid Shopping and Cross-network to see which pages get the most entry traffic and which ones produce stronger engaged sessions and engagement time.
- Run a mobile-first check of the highest-traffic landing pages and key conversion steps to confirm the experience fits the majority mobile audience.
- If bounce rate becomes a concern once comparisons are available, prioritize checks on message match between ads and landing pages and mobile page load speed.
How We’ll Measure Improvement
We’ll know the changes are working if we see stronger engagement from the paid channels that drive most traffic, and better on-page behavior from mobile users in particular.
- Higher engaged sessions and higher average engagement time (above 58 seconds), especially for Paid Shopping and Cross-network landing pages.
- Lower bounce rate from the current 34.29%, especially on the top entry pages from paid traffic.
- More users reaching key steps after landing (tracked through improved engagement patterns on the highest-traffic pages).