March 2026 finished with 5,821 total users and 1,543 engaged sessions. Traffic and engaged sessions both declined month over month, which points to fewer overall visits and fewer high-intent visits. Bounce rate remained high at 76.44% (most sessions ended after one page), but it improved slightly, and average engagement time increased to 00:00:18.
Key Takeaways
- Total users fell to 5,821 (-22% MoM), and new users dropped to 5,677 (-22% MoM), so the decline was mostly in first-time visitors.
- Engaged sessions decreased to 1,543 (-17.31% MoM), which suggests fewer sessions moved beyond a quick view.
- Bounce rate was 76.44%, still elevated but slightly better than February (-0.41 percentage points), indicating a small improvement in first-page relevance or experience.
- Direct traffic dominated volume (3,918 users), but Organic Search (766) and Paid Search (207) showed much longer average engagement times (00:03:59 and 00:03:30).
- Desktop accounted for the majority of usage (4,671 users vs. 1,135 on mobile), so desktop experience is the biggest driver of overall performance.
Channel Notes
Direct was the main source of users in March (3,918), followed by Organic Search (766) and Display (689). Month over month, the traffic drop was largely driven by Direct declining (3,918 vs. 5,528), while Organic Search was slightly higher (766 vs. 747) and Paid Search was essentially flat (207 vs. 203).
Quality differed a lot by channel. Organic Search and Paid Search visitors spent far longer on site on average (00:03:59 and 00:03:30) than Direct and Display (00:00:28 and 00:00:29), which suggests search traffic is finding more relevant content or arriving with clearer intent.
Device Notes
Desktop remained the primary device (4,671 users) compared with mobile (1,135) and tablet (19). Since both desktop and mobile users declined month over month, it looks like the traffic drop was broad rather than device-specific, but desktop behavior will have the biggest impact on overall engagement and bounce rate.
What We Recommend Next
- Review the top landing pages for Direct and Display traffic to improve first-page clarity and reduce the 76.44% bounce rate, focusing on message match between the source and the page.
- Run page speed and Core Web Vitals checks on the highest-traffic landing pages to rule out load-time friction contributing to early exits.
- Prioritize Organic Search and Paid Search pages and queries that drive longer engagement (00:03:59 and 00:03:30) and expand similar content or campaigns.
- Compare key landing page performance by device (desktop vs. mobile) to confirm where bounce and engagement issues are strongest and target UX fixes accordingly.
How We’ll Measure Improvement
We’ll know these changes are working if more sessions continue past the first page and more visits qualify as engaged sessions, especially on the highest-traffic landing pages and the channels driving most visits.
- Bounce rate trends down from 76.44%, particularly for Direct and Display landing pages.
- Engaged sessions rise above 1,543 and hold pace with total users (meaning traffic quality improves, not just volume).
- Average engagement time continues to improve from 00:00:18, with gains concentrated on priority landing pages.