January 2026 recorded 4,889 total users, including 4,773 new users. The site generated 1,508 engaged sessions and 20s of total user engagement time, while bounce rate came in at 72.71%.
Key Takeaways
- New users made up the majority of traffic (4,773 of 4,889), indicating reach is being driven primarily by first-time visits.
- Engagement volume totaled 1,508 engaged sessions, but the 72.71% bounce rate suggests a meaningful portion of sessions end quickly and warrants landing-page and message-match review.
- Direct and Organic Search were the largest acquisition sources by users, concentrating performance (and potential issues) in these two channels.
- Organic Search contributed the highest total engagement time (3m 46s), suggesting search traffic is comparatively higher-intent or better aligned with on-site content.
- Desktop accounted for most users (3,471 vs. 1,392 on mobile), so desktop experience likely has the biggest impact on overall results while mobile remains a sizeable segment to monitor for drop-offs.
Channel Notes
By total users, Direct (2,720) led the mix, followed by Display (883) and Organic Search (828), with smaller contributions from Paid Search (143) and Paid Video (133). This distribution indicates overall traffic is heavily reliant on Direct and Organic Search volume, with Display adding reach but not necessarily proportional engagement.
By total engagement time, Organic Search led versus Direct, which suggests Organic Search visitors are spending more time on-site. Given the size of Direct traffic, it is worth validating that “Direct” is not absorbing unattributed visits (for example, missing campaign parameters) so channel performance is interpreted correctly.
Device Notes
Desktop was the primary device category (3,471 users), with mobile as a significant secondary segment (1,392 users) and minimal tablet usage (31 users). This mix suggests desktop-first optimization will influence the majority of sessions, but mobile-specific checks are still important given its share of traffic and potential for different bounce and engagement patterns.
Next Actions
- Run a bounce-rate diagnostic on the highest-traffic landing pages, breaking results out by landing page and channel to identify where exits are most concentrated.
- Review Direct and Organic Search entry pages for intent alignment and engagement quality (engaged sessions and engagement time), then adjust page messaging or internal paths where needed.
- Validate technical performance on top landing pages (load speed/Core Web Vitals) and confirm analytics tagging consistency across key templates.
- Segment bounce rate and engagement by device (desktop vs. mobile) to prioritize any device-specific UX or content fixes.