January 2026 (2026-01-01 to 2026-01-31) delivered 4,889 total users with a reported 6.67% bounce rate. Acquisition was led by Direct traffic (2,720 users), followed by Display (883) and Organic Search (828). Device usage skewed strongly to Desktop (3,471 users) versus Mobile (1,392), indicating most visits occurred on larger screens during the period.
Key Takeaways
- Direct traffic was the primary driver of volume (2,720 users), suggesting a heavy reliance on brand-driven or untagged traffic sources in the current mix.
- Organic Search contributed a meaningful user base (828 users) and stood out for total engagement time (18h 4m 3s), indicating search visitors may be higher-intent or better matched to content.
- Display was the second-largest source (883 users), making it important to verify landing page alignment and post-click experience to support engagement quality.
- Desktop dominated usage (3,471 users) compared with Mobile (1,392), so desktop UX is likely shaping overall performance while mobile remains a key secondary segment to monitor.
- Several KPIs appear as percentages in the snapshot (e.g., New Users at 46% and Engaged Sessions at 29%), which limits interpretability until definitions and extraction formatting are confirmed.
Channel Notes
The channel distribution was concentrated in Direct (2,720 users), with Display (883) and Organic Search (828) forming the next tier; Paid Search (143) and Paid Video (133) were comparatively small contributors. This mix indicates overall traffic levels are being driven primarily by Direct, with Display and Organic Search providing supporting volume.
Engagement time in the channel breakdown was highest for Organic Search (18h 4m 3s), ahead of Direct (6h 13m 19s). Given Direct’s outsized share, it is worth confirming campaign tagging and attribution practices to reduce the chance that email, social, or partner traffic is being absorbed into Direct.
Device Notes
Traffic was predominantly Desktop (3,471 users), with Mobile (1,392) as the secondary segment and minimal Tablet activity (31). This suggests desktop-first experience issues will have the largest impact, but channel-by-device reviews should confirm whether mobile visitors (especially from Display or Organic Search) experience different engagement outcomes.
Next Actions
- Validate KPI definitions and formatting for New Users, Engaged Sessions, and User Engagement (currently shown as percentages), and confirm the intended units for engagement-related fields.
- Review landing pages and entry paths for Direct and Display to identify which pages correlate with stronger engagement versus drop-off, and prioritize messaging/UX refinements accordingly.
- Segment reporting by channel and device (Desktop vs Mobile) to pinpoint where engagement differs most, with particular attention to Organic Search versus Direct behavior.
- If bounce rate is considered high once comparison baselines are available, run diagnostics on landing page relevance, page speed, and device-specific UX to isolate drivers.