Website Report – Brix & Columns (2026-07)

In July 2026, website traffic increased to 2,983 total users, up 21.0% from June, and new users reached 2,781, up 21.3%. Engagement also improved, with 2,681 engaged sessions and a lower bounce rate of 31.34%, which means more visitors interacted with the site instead of leaving after a short or inactive visit.

Key Takeaways

• Total users increased by 517 month over month, showing a clear rebound in overall traffic.
• New users rose to 2,781, which means the site reached more first-time visitors in July.
• Engaged sessions increased by 676 to 2,681, suggesting the added traffic was more active, not just higher volume.
• Bounce rate improved from 38.59% to 31.34%, meaning fewer visits were non-engaged compared with June.
• Homepage activity remained the main driver, with 2,775 sessions, while the contact page grew to 121 sessions.

Channel Notes

Organic Search led the channel mix with 1,151 users, followed by Direct with 843 users. Together, these sources made up the majority of visible traffic, which points to a strong mix of search visibility and people coming directly to the site.

Referral traffic showed the largest reported change, reaching 665 users with a 308% increase in total users. This is worth reviewing because a referral spike can come from valuable partners, listings, media placements, or lower-quality sources that need to be filtered out.

Device Notes

Mobile was the dominant device type with 2,120 users, compared with 824 on desktop. Since most visitors are using phones, key pages like the homepage, events, visit-us, and contact pages should be easy to read, fast to load, and simple to act on from a mobile screen.

What We Recommend Next

• Review the top referral domains and URLs in GA4 to confirm which sources drove the July increase and whether they brought qualified traffic.
• Monitor bounce rate by landing page and channel so any future increase can be tied to page relevance, load speed, or mobile experience.
• Set up GA4 key events for important actions such as form submissions, click-to-call, directions clicks, or event inquiries so results are easier to evaluate.
• Improve high-traffic pages, especially the homepage, events, visit-us, and contact pages, with clear calls to action and helpful internal links.

How We’ll Measure Improvement

We’ll know the next round of changes is working if traffic quality continues to improve, not just traffic volume. The main signs to watch are stronger engagement, stable or lower bounce rate, and measurable key events once tracking is configured.

• Engaged sessions continue to grow while average engagement stays near or above 60 seconds.
• Bounce rate stays near or below 31.34%, especially on high-traffic landing pages.
• GA4 key events begin recording actions such as contact submissions, calls, directions clicks, or event inquiries.