January 2026 recorded 233K total users. The snapshot indicates +53% increases for Total Users, New Users, and Engaged Sessions, while Bounce Rate is shown at 8.50% (down) and User Engagement is shown at 9.89% (down).
Key Takeaways
- Overall traffic volume was strong at 233K users, with the snapshot flagging increased acquisition and engaged activity (+53% shown for total users, new users, and engaged sessions).
- Bounce rate was low at 8.50% and marked as down, which suggests improved landing-page fit or traffic quality in the current period.
- Direct (128,658 users) and Cross-network (78,379 users) dominate the channel mix, concentrating performance in a small number of sources.
- Desktop leads device usage (139K users) with Mobile also substantial (92,769), indicating performance should be monitored across both experiences.
Channel Notes
By total users, Direct (128,658) and Cross-network (78,379) are the primary drivers, followed by Organic Search (16,841). Paid Social (3,697) and Unassigned (2,665) are comparatively small contributors in this snapshot.
Several channel values appear to have been exported with concatenated extra characters/percentages in the source (e.g., entries like “128,658153%”), which makes it worth validating tracking and export formatting before drawing tighter conclusions about channel distribution and efficiency.
Device Notes
Desktop accounts for the largest share of users (139K), with Mobile representing a meaningful portion (92,769); Tablet traffic is limited (1,780) and Smart TV is negligible (4). This mix indicates the primary UX focus should remain on desktop and mobile performance, especially on core landing pages and key conversion paths.