Website Report – DAP Health (2026-07)

From July 1 through July 31, 2026, daphealth.org reached 10,130 users, including 9,201 new users. The site recorded 6,782 engaged sessions and 42 seconds of average engagement, showing broad reach but opportunities to help visitors explore more content.

Key Takeaways

• New users made up most of the audience, with 9,201 new users out of 10,130 total users.
• The site generated 6,782 engaged sessions, while average user engagement was 42 seconds.
• Bounce rate was 49.35%, meaning nearly half of sessions did not meet Google Analytics’ engaged-session criteria.
• Direct led the listed channels with 4,486 users, followed by Organic Search with 2,966 users.
• Mobile led device activity with 5,636 users, slightly ahead of desktop at 4,437 users.

Channel Notes

Direct and Organic Search were the largest reported traffic sources. Organic Search averaged 2:54 per session, while Direct averaged 2:38, indicating that both channels brought visitors who spent meaningful time on the site.

Referral traffic was smaller at 333 users but had the longest average session duration at 3:43. Paid Search contributed 1,259 users and Display contributed 869, though the available channel table covers only 5 of 12 channels.

Device Notes

Mobile and desktop accounted for nearly all recorded device activity, with mobile slightly ahead. Key pages, navigation, forms, and appointment pathways should therefore work smoothly on smaller screens without weakening the desktop experience.

What We Recommend Next

• Strengthen calls to action on the homepage, which recorded 4,785 sessions, and guide visitors clearly toward appointment and location information.
• Review bounce rate by landing page, channel, and device to identify issues with page speed, message relevance, or traffic quality.
• Test key mobile journeys, especially navigation, forms, and appointment pathways, because mobile is the largest device category.
• Compare Direct and Organic Search landing pages to identify which content attracts engaged visits and where visitor paths need improvement.

How We’ll Measure Improvement

We will track whether visitors engage more deeply with high-volume pages and move more easily toward important site actions. Since historical comparisons are not yet available, July can serve as a starting benchmark for future reporting.

• A lower bounce rate on priority landing pages, especially for Direct and Organic Search traffic.
• Growth in engaged sessions and average engagement time.
• More completed actions on appointment and location pathways where tracking is available.