Website Report – DAP Health (2026-08)

In August 2026, daphealth.org recorded 5,928 users and 4,268 engaged sessions, down 41.5% and 37.1% from July. Although traffic declined, visitors showed stronger engagement, with average engagement rising to 51 seconds and bounce rate improving to 43.52%.

Key Takeaways

• Total users declined by 4,202, while new users fell by 3,891 to 5,310.
• Engaged sessions decreased less sharply than total users, suggesting the remaining audience was more likely to interact with the site.
• Average engagement increased by 9 seconds, while bounce rate fell by 5.83 percentage points.
• Organic Search was the largest listed channel with 2,807 users, and organic new users increased 7.0% despite the overall traffic decline.
• Mobile accounted for approximately 72.3% of reported device users, making the mobile experience especially important.

Channel Notes

Organic Search led the listed channels with 2,807 users, followed by Direct with 1,828 and Paid Search with 705. Organic traffic declined by only 5.4%, and organic new users increased from 2,258 to 2,415, indicating that search visibility continued to bring new visitors to the site.

The largest declines came from Direct, down 59.3%, Display, down 68.8%, and Paid Search, down 44.0%. These changes likely account for much of the overall traffic decrease and warrant a closer review of campaign activity and channel attribution.

Device Notes

Mobile represented about 72.3% of reported device users, compared with 26.7% on desktop and 1.1% on tablet. High-traffic pages and important paths, including preventive care, locations, and appointment scheduling, need to work quickly and clearly on smaller screens.

What We Recommend Next

• Review Direct, Paid Search, and Display activity to identify campaign changes or tracking issues behind the largest traffic declines.
• Test mobile usability on preventive care, location, and appointment pages, focusing on page speed, navigation, forms, and calls to action.
• Review the preventive care page’s 245 key events and apply effective content or call-to-action patterns to other priority pages where relevant.
• Validate channel attribution and investigate the 263 users categorized as Unassigned so future acquisition reporting is more reliable.

How We’ll Measure Improvement

We will compare future results with August to determine whether traffic recovers without losing the stronger engagement quality. We will also monitor whether priority pages generate more meaningful activity and whether channel reporting becomes clearer.

• Growth in total users, new users, and engaged sessions from Direct, Paid Search, and Display.
• A bounce rate near or below 43.52% and average engagement at or above 51 seconds.
• More key events on priority pages and fewer users attributed to Unassigned.