In March 2026, the site reached 23,665 total users and 14,796 engaged sessions. Bounce rate increased to 53.47%, indicating a slightly higher percentage of sessions ended without further interaction. Average user engagement time decreased to 47 seconds, suggesting shorter sessions overall compared to the previous month.
Key Takeaways
- Total Users declined to 23,665 (-2.25% month over month), with New Users at 21,614 (-1.15%), showing a slight decrease in both overall and first-time traffic.
- Engaged Sessions decreased to 14,796 (-3.51%), indicating fewer visits met Google Analytics’ engaged threshold.
- Bounce rate increased to 53.47% (up 2.06%), suggesting a small drop in initial session relevance or user experience.
- Average engagement time decreased to 47 seconds (-6%), meaning users are spending less time on the site per visit.
- Total event count declined slightly to 150.4K (-1.34%), while events per user increased to 6.49 (+0.87%), indicating that while overall activity dipped, users who did engage interacted slightly more per session.
- Key events increased to 1,118 (+10%), showing improved conversion-related activity despite overall traffic declines.
Channel Notes
Organic Search remained the largest traffic driver with 11,393 users, though it declined (-12%) along with new users (-13%) and average engagement time (-6.78%), indicating a drop in both visibility and engagement quality from search.
Direct traffic also declined to 7,377 users (-4.16%), with lower new users (-2.33%) and reduced engagement time (-8.33%), suggesting softer brand-driven or returning traffic performance.
Paid Social saw significant growth, increasing to 3,488 users (+175%) and new users (+175%), though average engagement time was extremely low (3 seconds), indicating that traffic quality from this channel is likely low or mismatched with landing page expectations.
Unassigned traffic remains present, indicating potential tracking or attribution gaps that should be reviewed.
Device Notes
Mobile is the dominant device with 14,736 users, followed by desktop at 8,554 users and tablet at 277 users.
With mobile making up the majority of traffic, the decline in engagement time and increase in bounce rate may be influenced by mobile experience challenges, such as page speed, layout, or content accessibility.
What We Recommend Next
- Investigate the decline in Organic Search performance by reviewing rankings, impressions, and top landing pages to identify where visibility or relevance may have dropped.
- Audit Paid Social campaigns and landing pages to improve traffic quality, ensuring alignment between ad messaging and on-site experience.
- Review mobile performance, including page speed and usability, to address potential friction impacting engagement and bounce rate.
- Analyze top landing pages to identify where engagement time is declining and prioritize updates to improve user experience and content relevance.
- Evaluate tracking and attribution to reduce “Unassigned” traffic and ensure accurate channel reporting.
How We’ll Measure Improvement
We will know these changes are working if traffic stabilizes or grows while engagement metrics improve across key channels and devices.
- Higher average engagement time, especially on mobile and key landing pages.
- Lower bounce rate across top entry pages.
- Recovery in Organic Search traffic and engagement.
- Improved Paid Social quality, reflected in longer session duration and stronger on-site interaction.
- More consistent channel attribution with reduced “Unassigned” traffic.