January 2026 delivered 32,995 total users and 30,766 new users, alongside 16,431 engaged sessions. Total user engagement time reached 40s for the month, while bounce rate landed at 60.45%, indicating a sizable share of sessions ended without deeper interaction.
Key Takeaways
- Traffic volume was strong, with new users making up the majority of total users, suggesting acquisition is largely a first-time audience.
- Engagement volume was solid (16,431 engaged sessions), but the 60.45% bounce rate indicates there may be friction on entry pages or a mismatch between acquisition intent and landing content.
- Direct and Organic Search accounted for most users, with Organic Search contributing the largest share of total engagement time—suggesting SEO traffic is comparatively higher quality.
- Display generated meaningful user volume but very low engagement time, which may indicate weaker targeting/placements or post-click experience issues for that channel.
- Device mix skewed slightly toward mobile (17,084 users) versus desktop (15,096), making mobile UX and performance a primary lever for improving engagement outcomes.
Channel Notes
Traffic was led by Direct (13,253 users) and Organic Search (12,336 users), together representing the majority of users. Organic Search also drove the most total engagement time (9d 8h 57m 8s), while Direct contributed 3d 20h 16m 30s, which suggests search visitors are spending more time overall.
Display contributed 4,095 users but comparatively low engagement time (7h 54m 33s). Paid Search (1,055 users; 10h 25m 13s engagement) and Email (984 users; 5h 36m 25s engagement) were smaller in volume, making them good candidates for targeted testing once landing-page and measurement fundamentals are confirmed.
Device Notes
Mobile was the largest segment (17,084 users), followed by desktop (15,096), with limited tablet usage (598) and negligible Smart TV traffic (4). This distribution suggests validating landing-page speed, layout, and interaction patterns on mobile and desktop should have the highest impact.
Next Actions
- Investigate bounce-rate drivers by auditing top landing pages, checking message match from key channels, and validating page load speed (with emphasis on mobile).
- Segment engagement by channel (especially Direct vs Organic vs Display) to identify which sources are producing higher-quality sessions and where optimization is most likely to pay off.
- Review high-traffic mobile pages for usability and Core Web Vitals (or equivalent performance checks) to support the largest device segment.