January 2026 recorded 2,101 total users and 2,032 new users, generating 1,795 engaged sessions with a 26.13% bounce rate.
Key Takeaways
- New users made up the majority of traffic (2,032 of 2,101), suggesting acquisition dominated the month’s audience mix.
- Engagement volume was solid at 1,795 engaged sessions, but the missing engagement-time KPI prevents a consistent read on depth of engagement at the headline level.
- Bounce rate was 26.13%; without prior-period benchmarks, it’s best treated as a baseline to monitor once MoM/YoY snapshots are in place.
- Channel mix was concentrated in Direct, Paid Search, and Organic Search, with Paid Search showing the largest aggregate engagement time among channels.
- Desktop traffic dominated (1,722 users vs. 396 on mobile), indicating desktop experience is currently most critical, while mobile remains meaningful enough to validate key landing-page performance.
Channel Notes
Direct led user volume (1,190 users), followed by Paid Search (490) and Organic Search (344), with Referral (51) and Unassigned (35) contributing smaller shares. This concentration suggests performance is likely being driven by a limited set of acquisition paths, making landing-page alignment and measurement hygiene especially important.
In aggregate engagement time by channel, Paid Search was highest (6h 50m 14s), followed by Organic Search (4h 57m 19s) and Direct (2h 10m 13s). Given Direct is the largest volume source, it’s worth validating attribution and tagging consistency so “Direct” is not absorbing misattributed campaign traffic.
Device Notes
Traffic skewed heavily to Desktop (1,722 users), with Mobile at 396 users and Tablet negligible (8). This mix suggests prioritizing desktop landing-page clarity and conversion paths, while still spot-checking mobile speed and above-the-fold layout on the highest-traffic entry pages.
Next Actions
- Review top landing pages by Direct, Paid Search, and Organic Search to identify which pages drive the most users and engaged sessions, and where bounce rate is highest.
- Run targeted diagnostics on the highest-traffic landing pages (message match, page load speed, and above-the-fold clarity) to isolate likely bounce drivers.
- Fix the missing KPI capture for user engagement time so engagement depth can be tracked consistently month to month.