February 2026 (2026-02-01 to 2026-02-28) brought in 5,234 total users, including 4,862 new users. Engagement quality improved, with 2,961 engaged sessions (visits that met Google’s engagement threshold), a 59.23% bounce rate (the share of visits that ended quickly without deeper interaction), and an average engagement time of 00:00:47 per user. Overall, this points to solid traffic volume with room to improve how many visits turn into deeper sessions.
Key Takeaways
- Most of the audience was new: 4,862 of 5,234 users, which suggests the site is attracting fresh visitors but needs to convert more of them into engaged traffic.
- Engagement indicators moved in the right direction: average engagement time reached 00:00:47 and bounce rate landed at 59.23%, meaning many visits still end after limited interaction.
- There were 2,961 engaged sessions, showing a meaningful portion of visits did more than just load a page.
- Direct (2,544 users) and Organic Search (2,156 users) drove most traffic, so improvements in these two channels will have the biggest impact.
- Desktop led usage (3,398 users), but mobile was still significant (1,781 users), so performance and clarity on mobile remains important.
Channel Notes
Direct and Organic Search dominated user volume, with 2,544 users from Direct and 2,156 from Organic Search. Referral (336) and Organic Social (244) were smaller contributors.
By total engagement time, Organic Search led with 1d 10h 36m 44s, ahead of Direct at 18h 52m 32s. This suggests search visitors, as a group, spent more time engaging with the site, which often points to stronger intent or a better match between what they wanted and what they found.
Device Notes
Traffic skewed toward desktop (3,398 users), with a substantial mobile audience (1,781 users) and minimal tablet usage (67 users). If bounce rate is higher on mobile, it can pull overall engagement down even when desktop performance looks strong.
What We Recommend Next
- Review top landing pages for Direct and Organic Search and flag pages with high bounce rate and low engagement time for copy, layout, or CTA testing.
- Break bounce rate and engagement time down by device (desktop vs. mobile) and spot-check mobile load speed and above-the-fold clarity on the highest-entry pages.
- Audit Organic Search top landing pages and ensure they match search intent, with clear next steps like internal links and CTAs to drive deeper sessions.
We may not want to do anything too drastic with the impending website redesign, but can also use this information to inform our decisions there.