What you’re seeing
In February, Google Search Console recorded 10,934 clicks from 692,794 impressions, resulting in a 1.58% click-through rate (CTR) and an average position of 11.50.
On the local side, Google Business Profile generated 1,211 interactions, including 293 website clicks, showing that local search continues to play a role in bringing visitors to the site.
What it means
Search visibility is strong based on the large number of impressions. The site is appearing frequently across many queries.
However, CTR remains relatively modest, which usually means many impressions are occurring where the result is visible but not consistently selected. This often happens when rankings fall just outside the top few results or when the query intent only partially matches the page shown.
Why this likely happened
A large share of clicks comes from brand and navigation searches, which typically generate much higher CTR than broader informational queries.
At the same time, several high-impression queries generate visibility but relatively few clicks. These impressions expand reach but lower the overall average CTR.
Key metrics
- Impressions: 692,794
- Clicks: 10,934
- CTR: 1.58%
- Average position: 11.50
- Google Business Profile interactions: 1,211
- Google Business Profile website clicks: 293
Keyword notes
Performance is strongly driven by branded search activity.
Queries such as “whitman walker” and “whitman walker health” generate high click-through rates, often above 30%. These searches indicate users already know the organization and are navigating directly to the site.
In contrast, several broader queries generate significant visibility but much lower CTR. For example:
- “walt whitman” recorded 56,182 impressions with a 0.19% CTR
- “sexo trans” recorded 0.90% CTR
This pattern suggests the site appears for a wide range of informational searches, but not all of them translate into consistent traffic.
Click activity is also concentrated on a small number of pages, led by the homepage and the Epic/MyChart information page, which together drive a large share of organic visits.
What we recommend
- Continue to improve title tags and meta descriptions on high-impression pages to encourage more clicks from existing visibility.
- Review query-to-page alignment for queries generating high impressions but low CTR to confirm the most relevant page is appearing in results.
- Identify additional service or location pages with meaningful impressions and test improvements to increase click-through.
- Focus optimization efforts on queries ranking around positions 4–6, where modest ranking gains can significantly increase traffic.
How we’ll measure improvement
Improvement would likely appear as:
- Higher CTR on high-impression queries
- Increased clicks without requiring large gains in impressions
- More balanced traffic across a wider set of landing pages
These changes typically become visible over one to two reporting cycles as search engines recrawl and update page listings.