In January 2026, Google Search Console reported 12,214 clicks from 750,887 impressions (1.63% CTR) with an average position of 16.16. Overall visibility was strong, with engagement concentrated on a relatively small set of queries and URLs, suggesting that improvements in SERP click-through performance and distribution beyond navigational demand are the primary areas to watch in the near term.
Key Takeaways
- Branded queries led performance with top positions (around 1–2) and very strong CTRs, including “whitman walker” (1,710 clicks; 36.37% CTR) and “whitman walker health” (512 clicks; 52.41% CTR).
- One high-visibility query (“walt whitman”) generated substantial impressions (52,181) but very low click efficiency (0.18% CTR) despite an average position near page one (11.09).
- Clicks were concentrated across a small group of pages, led by the homepage (3,466 clicks) and /epic-and-mychart-information/ (1,022), with /about/careers/ (478) and /contact-us/ (445) also contributing meaningfully.
- Several high-impression URLs showed comparatively low CTR signals, including the homepage (2.71% CTR on 127,974 impressions) and the “masterpiece-cake…” page (0.34% CTR on 71,418 impressions).
- With an overall average position of 16.16 and CTR at 1.63%, the dataset indicates broad exposure but uneven conversion of impressions into clicks across query/page segments.
Keyword Notes
Top Search Console queries were heavily concentrated in branded and navigational terms (including “whitman walker,” “whitman walker health,” “mychart whitman walker,” and “whitman walker patient portal”), many of which carried high CTRs (often 30%–80%+) and average positions around 1–3. A notable outlier was “walt whitman,” which contributed 52,181 impressions but only a 0.18% CTR, reinforcing that most clicks are driven by a narrow branded/navigational set while at least one high-impression query is underperforming on engagement.
Next Actions
- Audit high-impression, low-CTR query/page pairs (e.g., “walt whitman” and the “masterpiece-cake…” page) and test title/meta description changes to improve snippet relevance and CTR.
- Prioritize snippet and on-SERP messaging tests for the highest-exposure pages (e.g., the homepage) where impressions are strong but CTR is comparatively modest.
- Segment Search Console reporting into branded vs non-branded views and track impressions, CTR, and average position separately to establish clearer benchmarks over time.
- Validate rank tracking configuration and keyword coverage to ensure reliable supplemental visibility tracking beyond Search Console averages.