SEO Report – Modern Hearth (2026-09)

The Basics

September 2026 brought your site 692 Google Search Console clicks, up 43% compared with August 2026. Impressions fell 5.40% to 60,520, while click-through rate rose 50% to 1.14%. More search appearances resulted in clicks despite the lower impression total, and the report indicates an improvement in average position.

Key Metrics

• Impressions: 60,520, down 5.40%
• Clicks: 692, up 43%
• Click-through rate: 1.14%, up 50% relative to August
• Average position: 20.9, a 23% improvement

The Highlights

Query results were mixed. The branded query “modern hearth” generated 21 clicks, up 5%, from 166 impressions. The query “apk15” moved the other way, with clicks down 93% to 3 despite 625 impressions and an average position of 7.37. Its 0.48% click-through rate warrants checking relevance and the search listing, but doesn’t establish why clicks declined.

Tracked rankings need attention. The separate ranking tracker reports 24 Google rankings, down 23% from August. “hearth rugs” is tracked at 18th and “chimney brushes and rods” at 20th. These are candidates for closer review. Their relevance and actual search traffic should guide which receives attention first.

AI visibility wasn’t recorded. September’s AI summary lists 62 prompts and 0% visibility. The report isn’t recording brand exposure in those monitored AI results, leaving another discovery opportunity to examine. We’re going to dig deeper into this and whether we’re tracking the right prompts.

What We Recommend

• We recommend reviewing “apk15” first to identify its landing page, check search intent and examine position changes and the search listing. If the query matches your products, that review can guide whether to test a clearer title or adjust the page’s information.
• We recommend identifying which existing pages appear for “hearth rugs” and “chimney brushes and rods”, then reviewing their product coverage and selection guidance. Their tracked positions make them candidates, with Search Console traffic helping us choose where a content improvement would be most useful.
• We recommend reviewing any existing pages that address the monitored fireplace-insert and chimney-cap questions for clear product details and buying guidance. This will help us choose content improvements that answer shoppers’ questions and assess future AI visibility.

Looking ahead to next month, the priorities are understanding the “apk15” click decline, the two tracked product queries and AI shopping questions. These reviews will help us decide which existing pages need attention first.