SEO Report – Whitman-Walker (2026-09)

The Basics

For September 1–30, 2026, compared with August, Search Console recorded 9,676 clicks, up 1.05%. Impressions fell 2.46%, while click-through rate increased to 1.99% and average position improved to 11.0, giving your site slightly more search clicks despite lower overall visibility.

Key Metrics

• Impressions: Approximately 485,000, down 2.46%
• Clicks: 9,676, up 1.05%
• Click-through rate: 1.99%, up 3.11%
• Average position: 11.0, a 15% improvement

The Highlights

Branded and service searches: In Search Console, “whitman walker” generated 1,372 clicks, up 4.41%, at an average position of 1.26. The separate tracked Google rankings listed “whitman walker pharmacy,” “whitman walker patient portal,” and “dc medicaid therapist” in first place. These selected rankings show visibility for named services and a non-branded care query within the tracked results.

A page worth reviewing: Among the pages shown, the Dental Health Emergency in DC page recorded 54,138 impressions, 223 clicks and a 0.41% click-through rate at an average position of 20.66. Its clicks rose 30%, but average position worsened 19%, making this a candidate for closer review.

Local activity: Google Business Profile recorded 405 website clicks, up 6.58%, and 1,346 interactions, up 15%. These show increased activity through your profile and are separate from Search Console clicks.

AI coverage: Across 57 monitored prompts, AI visibility was 86.67%, down 5.45% relative to August, while citations increased 4.96% to 148. Visibility declined while citation volume grew, so the higher citation count doesn’t establish broader AI coverage or more website visits.

What We Recommend

• Review the Dental Health Emergency in DC page with 54,138 impressions and a 0.41% click-through rate, confirming its associated queries and service relevance. Our review should check position, search intent and the current search listing before choosing content changes or title tests, to make better use of its visibility.
• Check the existing pages surfacing for “dc medicaid therapist” and related searches, including eligibility information and how to access care. This will help us decide whether those pages answer searchers’ needs and which non-branded queries merit attention.
• Review the tracked service questions in Google AI Mode and AI Overview and comparing their answers and cited sources with your existing service pages. Lower visibility on these platforms makes this useful for deciding where content clarifications may help.

Looking ahead to next month, the priorities are the high-impression page, Medicaid-related searches and AI service coverage. These checks will help us choose focused content changes and assess search clicks alongside AI visibility.