SEO Report – Metro Offices (2026-09)

The Basics

For September 1–30, 2026, compared with August, your site recorded 637 Search Console clicks, up 5.64%. Impressions fell 18% to about 105,000, while click-through rate rose 30% to 0.61%. The report also shows an improvement in average position, so reduced search exposure didn’t prevent click growth.

Key Metrics

• Impressions: Approximately 105,000, down 18% from August.
• Clicks: 637, up 5.64%.
• Click-through rate: 0.61%, up 30% relative to August.
• Average position: 11.7, with a reported 39% improvement.

The Highlights

Branded searches: “metro offices” generated 80 clicks, up 1.27%, while “metro offices dc” generated 17, up 183%. The DC increase came from a small base. These examples show stronger clicks on company-name searches; they don’t establish growth in non-branded discovery though.

Page opportunities: The Fairfax page fell 41% to 42 clicks, with 4,418 impressions and an average position of 10.92. The Washington DC page received 30,475 impressions but 49 clicks, a 0.16% CTR, at an average position of 8.77. Its query relevance and search appearance need checking before treating low CTR as a title problem.

Local results: Fairfax’s Business Profile recorded 33 website clicks, down 35%, and 99 interactions, down 21%. This corresponds to the declines in the Fairfax page above. Reston moved in the other direction, with 39 website clicks, up 56%, and 102 interactions, up 34%.

AI search: Visibility was about 49% in the report’s monitored AI results, with 123 citations, down 3.15% from August. The comparison and review examples shown marked Metro Offices visible with positive sentiment. Your business appeared in those monitored answers, but citations declined slightly; citations don’t measure website visits.

What We Recommend

• We recommend reviewing the Fairfax Business Profile’s search exposure, office information, and website link. This will help us decide whether profile or page changes are justified by the local decline.
• We recommend reviewing the sources behind the comparison and review AI results for clear, accurate service and location details. This gives us a basis for deciding whether specific content updates could improve how those answers describe your offices.

Looking ahead to next month, the priorities are the two flagged pages, Fairfax’s local results, and AI citations. These checks will help us decide where page or profile changes are justified and whether clicks and citations improve.