January 2026 performance shows strong organic visibility alongside modest engagement efficiency. Google Search Console recorded 162,936 impressions and 801 clicks, resulting in a 0.49% CTR and an average position of 24.24. Overall, this indicates broad exposure in search results, with performance concentrated among a smaller set of queries and core landing pages.
Key Takeaways
- Search presence was substantial (162,936 impressions), but CTR remained low at 0.49%, suggesting many impressions are not converting into clicks.
- Clicks were heavily concentrated for “metro offices” at 118 clicks, with a drop-off to the next queries.
- Core pages captured most engagement, led by the homepage (172 clicks) and a handful of key center pages (e.g., Tysons, Dupont Circle, and Private Office).
- Query-level performance shows a mix of strong rankings for brand/location terms (e.g., top positions for “metro offices dc”) alongside weaker visibility for some non-branded terms (e.g., “private office space for rent” at an average position of 47.90).
- Rank tracking coverage was not usable for January because that data is still populating in this new report type.
Keyword Notes
Clicks were led by “metro offices” (118 clicks) and supported by closely related brand/location variants such as “metro offices dc” (16) and “metro office” (15), indicating performance is concentrated in a small cluster of brand-adjacent queries. Several location modifiers (e.g., Tysons, Reston, Fairfax) also appear in the top query mix, while non-branded terms show weaker positioning and/or lower CTR in comparison (for example, “private office space for rent” with an average position of 47.90 and 0.47% CTR).
Next Actions
- Test CTR improvements on high-impression pages (including key service pages like
/office-space/private-office/and/office-space/virtual-office-space/) by refining titles and meta descriptions to better match the queries generating impressions. - Map priority non-branded queries with weaker average positions (e.g., “private office space for rent” variants) to the most relevant existing landing pages and review on-page relevance signals to support better positioning.
- Audit internal linking to ensure the homepage, top location pages, and core service pages are consistently reinforced by supporting pages and navigation pathways.
- Validate rank tracking configuration (keyword set, location targeting, and capture settings) so rankings are reliably recorded and can be used for movement and coverage analysis.