What you’re seeing
In March 2026, Google Search Console reported 9,298 clicks from 1,842,245 impressions, with a 0.50% CTR and an average position of 7.2. Compared with February, impressions and clicks both fell by about 20%, while CTR held steady and average position improved slightly from 7.6.
What it means
Impressions dropping means you showed up in search results less often overall (lower visibility). Average position improving to 7.2 suggests rankings were slightly stronger on average, but not enough to offset the visibility drop, so clicks fell. With CTR basically flat at 0.50%, engagement per impression didn’t materially change—traffic moved mostly because visibility changed.
Why this is happening
Rank tracking shows very strong performance on branded/product terms (multiple “better bagel” variations sitting in positions #1–#3). At the same time, several broader non-branded searches like “bagel toppings,” “bagel ideas,” and “healthy bagel” are ranking in mid-page (positions ~11–30+), which points to gaps in non-branded visibility that would limit impressions growth outside of branded demand.
Key metrics
- Impressions: 1,842,245 (down 20% MoM)
- Clicks: 9,298 (down 20% MoM)
- CTR: 0.50% (down 0.01 percentage points MoM)
- Average position: 7.2 (improved from 7.57)
Keyword patterns
From rank tracking, performance is heavily branded at the top (for example “the better bagel” #5, “better bagel” #7, “better brand bagel” #8, “better brand bagel” #4), while some non-branded/topic terms are also ranking near the top (e.g., “high protein bagel fillings” #1, “bagel toppings” #3).
What we recommend
- Prioritize “almost there” keywords sitting around positions 11–30 (e.g., “amylu chicken sausage,” “better bagel protein,” “better bagel order online”) and test on-page improvements aimed at moving into the top 10.
- Create or improve landing pages targeting currently “not found” non-branded terms (e.g., “bagel toppings,” “bagel ideas,” “healthy bagel”) to expand impressions beyond branded demand.
- Reconcile the tracked keyword count drop (94 to 89) so month-to-month comparisons stay consistent.
How we’ll measure improvement
We’ll look for growth in clicks that’s driven by either higher visibility (more impressions) or better engagement (higher CTR), alongside a continued improvement in average position.
- CTR rising above 0.50% on high-impression queries/pages (especially those already ranking in the top 10).
- Average position improving for the set of keywords currently in positions 11–30, with more terms entering the top 10.
- More non-branded keywords moving into measurable rankings and starting to generate impressions/clicks.