What you’re seeing
In February, the campaigns generated 1,427 impressions and 78 clicks, producing 2 conversions on $433.44 in ad spend.
Because the total number of conversions is small, performance metrics can move noticeably from month to month even with minor changes in traffic.
What it means
This month provides a useful baseline for current efficiency.
The conversion rate was 2.56%, and cost per conversion came in at $216.72. With only two conversions recorded, these metrics should be viewed directionally rather than as a stable trend.
Why this likely happened
When conversion volume is low, a single additional conversion can significantly change conversion rate and cost per conversion.
That means performance indicators may fluctuate more until traffic and conversion volume increase.
Key metrics
- Impressions: 1,427
- Clicks: 78
- Conversions: 2
- Conversion rate: 2.56%
- Cost per conversion: $216.72
- Total spend: $433.44
Keyword notes
Conversions appear concentrated in a small group of search terms.
The leading contributor was “business dispute attorney near me,” followed by smaller contributions from:
- “lawyer for business dispute near me”
- “business dispute lawyers near me”
- “thomas law firm”
The primary keyword contributes the majority of conversion value among the listed terms, which suggests results are currently driven by a narrow set of high-intent searches.
What we recommend
- Review search term performance around the top keyword group to confirm which queries are producing conversions.
- Identify low-relevance queries that may be generating clicks without converting.
- Test bid and budget adjustments while monitoring whether cost per conversion holds steady.
- Evaluate ad messaging and landing page alignment for the highest-performing keyword group.
How we’ll measure improvement
Improvement would likely appear as:
- Higher conversion volume beyond the current 2 conversions per month
- Conversion rate increasing above 2.56%
- Cost per conversion declining from $216.72
Because the current sample size is small, trends will become clearer after additional reporting periods with more conversion data.