Google Ads Report – Metro Offices (2026-09)

The Basics

From September 1–30, your ads generated 3,294 impressions, 188 clicks, and 12 conversions on $3,453.02 in spend. Traffic declined sharply from August, but the reported conversion rate increased from 2.35% to 6.15%, meaning the smaller traffic pool converted at a higher rate.

Key Metrics

• Impressions: 3,294, down 93%
• Clicks: 188, down 70%
• Conversions: 12, reported down 20%
• Conversion rate: 6.15%, up from 2.35% in August, a 3.8% increase
• Cost per conversion: $287.75, up 5.12%
• Total spend: $3,453.02, down 16%

The Highlights

Conversion rate improved despite the traffic decline. Clicks fell 70%, while conversions declined by a reported 20%. The increase in conversion rate to 6.15% helped protect conversion volume even as your ads reached far fewer people.

Cost efficiency was mixed. Total spend decreased 16%, but conversions declined slightly faster at 20%. As a result, cost per conversion increased 5.12% to $287.75, so the higher conversion rate didn’t translate into a lower acquisition cost.

Click volume was concentrated among four keywords. “Private office for rent near me,” “coworking space near me,” “single office space near me,” and “office space for rent near me” generated 95 of 188 clicks, or just over half. Conversion data by keyword should be analyzed to support a budget or bid change.

What We Recommend

• Review the cause of the traffic decline. We recommend checking campaign delivery and change history to understand the 93% drop in impressions and 70% drop in clicks. This will show whether qualified traffic can be restored without giving up the higher conversion rate.
• Compare cost and conversions across campaigns and search terms. Before recommending a budget shift, we’d pair the highest-clicked keywords with conversion volume, conversion quality, and cost. That will help us avoid directing more of your budget toward terms that generate traffic without efficient results.
• Watch conversion rate and cost per conversion together. We recommend monitoring whether the 6.15% conversion rate holds as traffic changes, with the goal of bringing the $287.75 cost per conversion back down.

Looking ahead to next month, we’ll focus on what caused the traffic decline and which campaigns and searches are producing the most cost-effective conversions. That will give us a clearer basis for deciding where to focus your budget.