Google Ads Report – Modern Hearth (2026-09)
October 8, 2026 by Red Clay Creative
The Basics
From September 1 through 30, your ads generated 1.10 million impressions, 18,353 clicks, and 114.87 conversions from $15,005.16 in spend. Compared with August, conversions increased 55% while spend rose 41%, resulting in a lower average cost per conversion.
Key Metrics
- Impressions: 1.10 million, up 19%
- Clicks: 18,353, up 24%
- Conversions: 114.87, up 55%
- Conversion rate: 0.61%, up 30%
- Cost per conversion: $130.63, down 9.27%
- Total spend: $15,005.16, up 41%
The Highlights
Conversion growth outpaced spending growth. Conversions rose 55% while spend increased 41%. This brought your average cost per conversion down 9.27% to $130.63, meaning September produced more conversion volume at a lower average cost.
The conversion rate also improved. The rate increased 30% to 0.61%. That numerical improvement helps explain why cost per conversion declined even as your total traffic and spending increased.
Your ads reached more people and generated more traffic. Impressions increased 19%, while clicks rose 24%. Click growth exceeded impression growth, but we need to dig deeper into campaign-level results to determine which parts of the account most efficiently converted that additional traffic.
What We Recommend
- Review performance by campaign. We recommend identifying where the 55% conversion increase and improved conversion rate were concentrated. That will help us distinguish the campaigns contributing efficiently from those that mainly added cost or traffic before recommending any budget shift.
- Watch efficiency as volume changes. We’ll monitor whether conversion growth continues to keep pace with spending and whether cost per conversion remains near or below September’s $130.63. This will show whether the stronger efficiency is holding as traffic levels change.
Looking ahead to next month, we’ll focus on the campaigns behind September’s conversion growth and whether the lower cost per conversion holds. We’ll also work to restore keyword-level visibility so future budget decisions have more complete support.