In January 2026, Google Ads performance showed materially higher volume with 296,020 impressions and 1,883 clicks on $4,060.65 in spend. Conversions totaled 4, with a 0.21% conversion rate and a $1,015.16 cost per conversion, suggesting improved efficiency versus the comparison baseline, while remaining sensitive to small changes due to the low conversion count.
Key Takeaways
- Reach and traffic increased substantially, with impressions and clicks rising while total cost stayed essentially flat, indicating improved cost efficiency at the top of the funnel.
- Conversions doubled to 4 alongside an increase in conversion rate to 0.21%, indicating a higher share of clicks converting than the prior baseline.
- Cost per conversion declined to $1,015.16, aligning with the increase in conversions without a corresponding rise in spend.
- With only 4 conversions recorded, conversion rate and CPA are likely to fluctuate month to month, so trend interpretation should be cautious.
Keyword Notes
Keyword performance appears highly concentrated, led by “private office for rent near me” (66) as the top converting term in the list, followed by “office suites for lease near me” (17), “coworking space near me” (9), and “coworking space dc” (9). This distribution suggests a majority of reported conversion activity is driven by a single keyword relative to the others shown.
Next Actions
- We’ll review search terms and match behavior for the top-converting keywords to confirm traffic quality and identify closely related terms worth testing or expanding.
- Evaluate budget and bidding settings to see whether qualified volume can be scaled while preserving the improved cost per conversion.
- Segment results by keyword and/or campaign elements to confirm how concentrated conversions are and to focus testing where performance is strongest.
- Validate conversion tracking and definitions to ensure the 4 recorded conversions reflect intended outcomes, given the sensitivity of CPA and conversion rate at low counts.