What you’re seeing
February delivered 303,202 impressions, 4,797 clicks, and 182.5 conversions on $5,835.02 in ad spend.
Traffic volume dropped sharply compared with January, which we expected, but the traffic that did arrive converted at a higher rate and at a lower cost per conversion. This could be because the bagel campaign is so targeted.
What it means
Even with much lower reach, the campaigns produced conversions efficiently.
The conversion rate increased to 3.19%, and cost per conversion dropped to $31.97, which suggests the remaining traffic was higher intent or better aligned with the offer. Impressions and clicks both declined by roughly 95% month over month, and spend fell by 76%.
Key metrics
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Impressions: 303,202 (↓ 95%)
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Clicks: 4,797 (↓ 95%)
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Conversions: 182.5 (↓ 72%)
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Conversion rate: 3.19% (↑ 369%)
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Cost per conversion: $31.97 (↓ 14%)
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Spend: $5,835.02 (↓ 76%)
How we’ll measure improvement
If delivery increases while efficiency holds, we should see:
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Higher impressions and clicks
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Conversions rising alongside traffic
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Cost per conversion remaining near or below the current ~$32 range