January 2026 saw 6,152,027 impressions and 93,638 clicks, producing 621.202146 conversions on $24,014.35 in total cost. Conversion rate was 0.65%, and cost per conversion was $38.66, indicating weaker efficiency during the period alongside reduced overall delivery.
Key Takeaways
- Ad delivery was lower overall, with 6,152,027 impressions and 93,638 clicks reported during the month.
- Conversions totaled 621.2, and conversion rate registered at 0.65%, suggesting softer conversion performance relative to traffic volume.
- Total cost was $24,014.35, but cost per conversion increased to $38.66, indicating higher cost for each recorded conversion.
- With conversion rate down and cost per conversion up, efficiency appears to be the primary area to monitor and address in the next cycle.
Keyword Notes
No top keyword data was provided for this period, so it is not possible to identify which keywords drove the majority of conversions or whether performance was concentrated in a small set of terms versus distributed across the account.
Next Actions
- Review search terms and keyword targeting to identify where spend can be reallocated toward higher-efficiency traffic, given the 0.65% conversion rate and $38.66 cost per conversion.
- Test bid and/or budget adjustments aimed at improving cost per conversion while monitoring conversion volume for stability.
- Validate conversion tracking and conversion definition consistency to confirm the observed conversion level is measurement-accurate.
- Add a keyword-level reporting view (top converting keywords with conversions and cost) to better diagnose conversion drivers and concentration.