What you’re seeing
In March 2026, Google Ads delivered 19,028 impressions and 963 clicks, indicating higher overall visibility and more site traffic from ads. Total spend was $5,767.33, showing that we paid more this month to capture that additional reach and traffic.
What it means
The conversion rate improved to 7.26%, which suggests the traffic coming in was more likely to call or fill out a form than last month. However, cost per conversion increased to $82.46, meaning we paid slightly more for each conversion on average, even with the stronger conversion rate—so overall efficiency was mixed. We expect this to continue to improve because we’re actively making a lot of changes in the account right now.
Why this likely happened
The main pattern is higher volume: impressions (+15%) and clicks (+13%) both increased month over month, alongside a larger spend increase (+29%). We just pushed the budget higher in the last few weeks, so we expect the improvements to play out over the coming months.
Key metrics
- Impressions: 19,028
- Clicks: 963
- Conversions: 69.94
- Conversion rate: 7.26%
- Cost per conversion: $82.46
- Total spend: $5,767.33
Keyword patterns
Conversions are heavily concentrated in a small set of keywords. The top converting term was “icetrans” (313), followed by “refrigerated ltl carriers” (98), “frozen fulfillment” (67), and “refrigerated freight carriers” (57). This mix includes both a likely brand term (“icetrans”) and service-intent searches (the refrigerated/frozen logistics terms), with the leading keyword far outpacing the rest.
Since we’re in the middle of some big changes on the account, it will be more helpful to analyze keyword performance next month.
What’s next
Based off recent conversations were in the middle of building out four new campaigns. March looks more like a transition month where spend increased and the campaign started to adjust. Now we’re focused on building out these campaigns:
- Cold Storage & Warehousing
- Chicago/Local 3PL
- Fulfillment Services
- Food & Beverage