February 2026 (2026-02-01 to 2026-02-28) saw strong growth in overall Google Ads activity and outcomes. Impressions reached 16,569 (+53% MoM) and clicks rose to 850 (+60% MoM), driving 56.97 conversions (+68% MoM). Conversion rate ticked up to 6.70%, suggesting conversion efficiency held slightly stronger even as spend increased to $4,482.16 (+78% MoM).
Key Takeaways
- Reach and traffic expanded materially, with impressions up 53% and clicks up 60% month over month.
- Conversions increased to 56.97 (+68% MoM), indicating growth in outcomes alongside higher click volume.
- Conversion rate improved to 6.70% (+4.69% MoM), a positive signal that conversion yield per click strengthened slightly.
- Spend rose to $4,482.16 (+78% MoM), increasing faster than conversions (+68% MoM), which makes cost efficiency important to monitor closely.
Keyword Notes
February conversions were heavily concentrated in the leading keyword “icetrans” (291 conversions). The next highest contributors were “refrigerated ltl carriers” (130 conversions) and “frozen fulfillment” (71). The keyword “refrigerated ltl carriers” is listed twice in the report last month because it’s being targeted in two different ways (i.e. “broad match” and “phrase match” targeting). Overall, performance appears driven primarily by one term, with the remainder contributing smaller volumes individually.
Next Actions
- Review search terms and keyword structure for top converting themes (especially “icetrans”) and test separating high-volume themes into distinct segments for clearer budget control and measurement.
- We’ll monitor how the increase in spend continues to change the results. We expect that clicks and conversions will continue to rise as the campaign adapts to the new budget.