February 2026 showed stronger visibility and traffic in Google Ads, with 1,966 impressions and 236 clicks. Conversions totaled 53, and the conversion rate came in at 22.46%, meaning a smaller share of clicks turned into conversions compared with the prior direction noted in the snapshot. Cost efficiency was less favorable as cost per conversion increased to $11.47.
Key Takeaways
- Your ads reach expanded during the month, with impressions increasing to 1,966, supporting stronger visibility over time.
- Traffic also grew, with 236 clicks, indicating more users engaged with ads and reached the site.
- Conversion volume totaled 53, reflecting softer conversion performance compared to last month. This could be due to a January slump in going out.
- The conversion rate was 22.46%, which is high. This may be because of how we are measuring conversions – with how much time someone spends on the site.
Keyword Notes
Conversions appear concentrated in a small set of keywords, led by “brix and columns” (53), “winery harrisonburg va” (44), “brix and columns vineyards” (39), and “wineries near me” (21). The strongest conversion contribution among the terms shown is coming from brand/location-focused keywords rather than being broadly distributed across many queries. If you’re already showing up for “brix and columns” searches, we may want to avoid targeting brand keywords (because that traffic already knows what they’re looking for).