Website Report – Modern Hearth (2026-08)

From August 1 to 31, 2026, Modern Hearth recorded 13,879 users and 10,085 engaged sessions. New visitors accounted for 13,591 users, while a 38.65% bounce rate and 47-second average engagement time show that many visitors interacted with the site.

Key Takeaways

• Nearly all reported users were new, with 13,591 new users out of 13,879 total users.
• The site generated 10,085 engaged sessions, indicating that a substantial share of visits included meaningful interaction.
• The 38.65% bounce rate means most sessions went beyond a quick, single-page visit.
• Cross-network and Paid Shopping supplied most of the displayed traffic, making paid channel quality especially important.
• Mobile represented approximately 74.9% of users in the device data, so the mobile experience affects most visitors.

Channel Notes

Cross-network led the displayed channels with 5,950 users, followed by Paid Shopping with 5,441. Together, these channels accounted for about 82.1% of total users, which shows that site traffic relied heavily on paid distribution.

Direct traffic contributed 1,410 users, while Paid Search brought 470 and Organic Search brought 383. The report shows only 5 of 11 channels, so these figures do not represent the complete channel mix.

Device Notes

Mobile accounted for approximately 74.9% of users in the device data, compared with 23.4% on desktop and 1.7% on tablet. Product discovery, navigation, cart use, and checkout performance on smaller screens are therefore central to the overall user experience.

What We Recommend Next

• Review leading mobile landing pages, product pages, the cart, and checkout for speed, clarity, and ease of use.
• Compare engaged sessions and checkout activity from Cross-network and Paid Shopping to determine whether their high traffic volume produces useful actions.
• Break down bounce rate by channel and landing page to identify possible issues with page speed, content, or ad-to-page message match.
• Review high-volume pages such as the Duratech chimney pipe and Great Lakes Stone hearth pad pages, then apply effective navigation, merchandising, and calls to action to similar pages.

How We’ll Measure Improvement

We will track whether visitors become more engaged and move further into the shopping experience. August’s bounce rate, engaged sessions, and checkout activity will provide practical reference points for future reporting.

• A bounce rate below 38.65%, especially on high-traffic paid landing pages.
• Growth in engaged sessions from the August baseline of 10,085.
• More checkout sessions and key events compared with August’s 298 checkout sessions and 328 checkout key events.