Website Report – Asian Pacific American Center (2026-08)

During August 1–31, 2026, the site recorded 4,056 users and 1,829 engaged sessions. A 65% bounce rate indicates that a substantial share of visitors left without meaningful interaction, making landing-page performance an important area to review.

Key Takeaways

• New users accounted for 3,910 of all users, showing that the site primarily reached first-time visitors.
• Average engagement time was 32 seconds, suggesting limited time spent with the site’s content.
• The /babaylan/ page led the site with 1,820 sessions, compared with 1,147 sessions for the homepage.
• Direct and Organic Search generated about 89% of total users, making them the main sources of visibility.
• Desktop and mobile accounted for nearly all reported device usage, so both experiences directly affect most visitors.

Channel Notes

Direct was the largest reported channel, bringing in 2,109 users, or about 52% of the total. Some Direct traffic may come from people entering the address themselves, while some may reflect links that were not tagged for tracking.

Organic Search followed with 1,516 users, or about 37%, showing that search engines were a major source of discovery. Organic Social contributed 186 users, Referral brought 134, and AI Assistant traffic accounted for 109 users.

Device Notes

Desktop represented about 66% of reported device users, while mobile accounted for about 32% and tablet for about 1%. Desktop should remain the primary testing focus, but mobile performance still matters for roughly one in three users.

What We Recommend Next

• Review the /babaylan/ page and homepage for clear messaging, useful navigation paths, and fast load times.
• Break down bounce rate and engagement by landing page, channel, and device to identify where visitors are most likely to leave.
• Test the highest-traffic pages on desktop and mobile, focusing on readability, navigation, and page speed.
• Verify key-event tracking so meaningful visitor actions can be measured accurately.

How We’ll Measure Improvement

We will compare landing-page, channel, and device performance after these changes. Improvement should appear as stronger engagement, fewer immediate exits, and reliable tracking of important actions.

• Lower bounce rates on the highest-traffic landing pages.
• More engaged sessions and longer average engagement time.
• Consistent key-event data after tracking is verified.