SEO Report – Whitman-Walker (2026-07)

July produced 10,596 organic clicks, up 16% from June, even as impressions fell 24% to 515,000. CTR improved sharply to 2.06% and average position improved to 12.6, showing that Whitman-Walker is getting more traffic from the visibility it already has.

Key Metrics

• Impressions: 515,000, down 24%
• Clicks: 10,596, up 16%
• CTR: 2.06%, up 53%
• Average position: 12.6, improved 3.91%
• Google Business Profile website clicks: 369, up 22%
• Google Business Profile interactions: 1,157, up 12%
• AI search visibility: 90%
• AI average position: 1.1
• AI citations: 175
• AI sentiment: 91% positive

What it means

The strongest signal this month is the combination of fewer impressions and substantially more clicks. Rankings and CTR both improved, which means Whitman-Walker is converting its search visibility into traffic more efficiently. Branded searches remain especially strong, while several non-branded targets are also reaching top positions.

The biggest SEO opportunity remains pages sitting just outside page one. One high-impression page generated more than 20,500 impressions while averaging position 15.5 with a 1.16% CTR. Moving pages like this into the top 10 can create meaningful click growth without requiring more search demand.

AI search is also becoming a meaningful visibility channel. Whitman-Walker appeared across 90% of the tracked AI search set, averaging position 1.1 with 175 citations. The new prompt-level reporting shows Whitman-Walker appearing positively for searches around patient experience, services, comparisons with other organizations, and community health programs across Google AI Mode, Google AI Overviews, and Claude.

Keyword patterns

Whitman-Walker continues to dominate branded search. “Whitman Walker,” “Whitman Walker pharmacy,” “Whitman Walker Health,” “Whitman Walker patient portal,” and “Max Robinson Center” are all ranking first in the tracked keyword set. This gives the organization strong ownership of high-intent searches from people already looking for Whitman-Walker.

The non-branded side is also showing encouraging results. “Are testosterone blockers permanent” and “DC Medicaid therapist” both appear at position 1. These are important because they show Whitman-Walker can earn visibility for patient questions and service needs before someone searches for the organization by name.

Traffic is still concentrated among a relatively small group of pages. The top page generated 2,922 clicks, up 28%, while another page with more than 20,000 impressions remains around position 15.5. Strengthening these second-tier pages would broaden organic traffic beyond the site’s strongest performers.

The AI prompt data shows a similar pattern of opportunity. Whitman-Walker is already being surfaced as a leading answer for reputation, brand discovery, alternatives, and use-case prompts. The next step is to reinforce the pages AI systems are likely using so Whitman-Walker continues to appear accurately and consistently as more people use AI tools to research healthcare options.

What we recommend

• Prioritize pages ranking in positions 10–20. Start with the high-impression page averaging position 15.5 and strengthen its copy, headings, internal links, and supporting content to push it onto page one.
• Expand proven non-branded topics. Build related content around successful searches such as “are testosterone blockers permanent” and “DC Medicaid therapist,” focusing on questions patients ask before choosing care.
• Strengthen content supporting AI discovery. Make service details, patient experience information, community health programs, and key organizational differentiators clear and easy to cite so AI platforms have strong source material.
• Improve CTR on high-impression pages. Review titles and descriptions for pages already earning substantial visibility but relatively few clicks, especially those approaching page one.

How we’ll measure improvement

The main goal is to grow clicks more efficiently while expanding Whitman-Walker’s visibility across both traditional and AI-driven search.

• More keywords and pages moving from positions 11–20 into page one
• Continued improvement in organic CTR and clicks
• More pages contributing meaningful organic traffic
• Continued AI visibility, citations, and positive representation across tracked prompts