Google Ads Report – Modern Hearth (2026-07)

What you’re seeing

In July 2026, Modern Hearth’s Google Ads generated 836.7K impressions, 14,704 clicks, 80.44 conversions, and $10,775.35 in spend. The account produced more site traffic and slightly more conversions than the prior month, even though overall impression volume was lower.

What it means

Clicks increased faster than conversions, which pushed the conversion rate down to 0.54%. At the same time, spend rose faster than conversion volume, so cost per conversion increased to $133.96. That means the ads brought in more activity, but each conversion became more expensive.

Why this likely happened

The main pattern is that a smaller impression base produced more clicks, which suggests the ads were still able to attract traffic. However, the extra traffic did not convert at the same rate, and cost increased more quickly than conversions. The keyword data also shows performance concentrated among a small set of product and service searches, especially mosquito repellent and chimney sealer terms.

Key metrics

• Impressions: 836.7K
• Clicks: 14,704
• Conversions: 80.44
• Conversion rate: 0.54%
• Cost per conversion: $133.96
• Total spend: $10,775.35

Keyword patterns

The provided keyword notes show the strongest reported conversion activity coming from “natural mosquito repellent for yard,” followed by “liquid garlic mosquito repellent,” “brick chimney sealer,” and “pet safe mosquito yard spray.” Performance appears concentrated among a small group of service and product searches rather than broadly distributed across many terms.

What we recommend

• Review the campaigns and keywords driving the higher cost per conversion to identify where budget can be tightened.
• Test bid or budget shifts toward the listed terms with stronger conversion contribution.
• Review search terms and match types to reduce spend on clicks that are less likely to convert.
• Check landing page alignment for the top mosquito repellent and chimney sealer searches to improve post-click conversion rate.

How we’ll measure improvement

The next period should show whether the added traffic can be turned into more efficient conversion growth. Improvement should be measured by both conversion volume and cost efficiency, not clicks alone.

• Higher conversion rate from paid traffic
• Lower cost per conversion than $133.96
• Conversion growth that keeps pace with or exceeds spend growth