Google Ads Report – DAP Health (2026-07)

What you’re seeing

In July 2026, Google Ads delivered 172.1K impressions, 10,949 clicks, 223 conversions, and $4,022.68 in spend. This shows a much larger level of advertising activity and traffic than the prior month, but that higher volume did not produce more conversions.

What it means

Impressions and clicks grew quickly, but the conversion rate fell to 2.04% and cost per conversion increased to $18.04. That means the added traffic was less efficient: more people clicked, but a smaller share completed a conversion, so each conversion cost more.

Why this likely happened

The campaign was paused for part of July due to the IT issues and restarted around the middle of the month, so this is not a clean month-over-month comparison. After a pause, Google Ads can take some time to settle back in as it gathers fresh data on which searches and people are most likely to convert. Clicks often return first during that period, while conversions take longer to catch up, which likely contributed to the lower conversion rate.

Key metrics

• Impressions: 172.1K
• Clicks: 10,949
• Conversions: 223
• Conversion rate: 2.04%
• Cost per conversion: $18.04
• Total spend: $4,022.68

Keyword patterns

The top listed converting keywords were “at-home colon test” and “prueba casera de colon,” followed by “well child visit near me” and “mammogram near me.” The available data suggests performance is concentrated among a small set of service-related searches rather than broadly distributed across many terms.

What we recommend

• Review traffic from the restart date forward to identify where clicks increased without matching conversion gains.
• Give the campaign time to settle back in before making major targeting or match-type changes.
  Add negative keywords for clearly irrelevant searches as they appear.
• Rebalance budget only after the post-restart data shows consistent cost-per-conversion differences.
• Continue monitoring the colon test-related terms to see if they remain the leading source of conversions.

How we’ll measure improvement

Improvement should show up as better efficiency, not just more traffic. The goal is to keep useful reach while increasing the share of clicks that turn into conversions.

• Higher conversion rate than 2.04%
• Lower cost per conversion than $18.04
• More stable or increased conversion volume as traffic scales