Google Ads Report – DAP Health (2026-08)

The Basics

August brought in 12,198 clicks and about 364 conversions from $4,895.20 in ad spend. The ads appeared 178.1K times. Compared with July, conversions rose 63% while spending rose 22%.

July wasn’t a full month of advertising, so August gives us a better starting point for future monthly comparisons.

Key Metrics

• Impressions: 178.1K (+3.5%)
• Clicks: 12,198 (+11%)
• Conversions: 364.01 (+63%)
• Conversion rate: 2.98% (+46%)
• Cost per conversion: $13.45 (-25%)
• Total spend: $4,895.20 (+22%)

The Highlights

Your budget produced more conversions per dollar. The conversion rate rose 46% to 2.98%, or roughly three conversions for every 100 clicks. That brought the cost per conversion down 25% to $13.45, even though the average click cost rose about 10% to $0.40.

Well Child and Immunization led the conversion chart. Cervical care followed. These are the first services we’d compare with July to see where the extra conversions came from.

Traffic dropped late in the month while conversions recovered. Clicks and impressions fell sharply around August 23, but conversions recovered after a dip. The remaining traffic appears to have converted more often, making this a useful point to investigate.

Nearly a quarter of clicks came from two service keywords. “At-home colon test” and “well child visit near me” together brought in 24.5% of all clicks. That shows where a sizable share of interest in your services is coming from.

What We Recommend

• Find out whether the busiest keywords are delivering value. We recommend comparing conversions and costs for the colon-test and well-child terms. That will help us assess whether their share of traffic justifies more of your budget.
• Understand the late-August change. We recommend reviewing daily results and account changes around August 23. We want to understand why traffic fell while conversions recovered, and whether that pattern continued, so we can identify what may help your budget go further.
• Put additional budget where it can do the most good. Well Child and Immunization led conversion volume, with Cervical care next. Before recommending a budget shift, we’d compare each service’s cost per conversion and inquiry quality to assess where additional spend is most likely to help.

Looking ahead to next month, we’ll take a closer look at the late-August shift and the services driving conversions. That should give us a clearer basis for deciding where to focus your budget.