Website Report – Whitman-Walker (2026-08)

From August 1–31, 2026, Whitman-Walker’s website recorded 37,528 users, including 35,958 new users, and 18,205 engaged sessions. The site reached a large first-time audience, but the 58.90% bounce rate and 22-second average engagement time indicate that many visitors left quickly.

Key Takeaways

• New users represented most of the audience, with 35,958 new users out of 37,528 total users.
• The site generated 18,205 engaged sessions, showing that a substantial number of visits included meaningful activity.
• Average user engagement was 22 seconds, suggesting many visitors spent limited time interacting with the site.
• The 58.90% bounce rate warrants a closer look at high-traffic landing pages, page speed, and whether page content matches visitor expectations.
• Direct traffic was the largest reported channel, while desktop accounted for most recorded users.

Channel Notes

Direct was the largest reported source, bringing in 26,240 users, but its average session duration was only 28 seconds. Organic Search delivered 9,108 users and a much longer average session duration of 3 minutes 17 seconds, which suggests search visitors were more likely to explore the site.

Referral traffic also showed stronger engagement, with 577 users and an average session duration of 2 minutes 46 seconds. Email reported 585 users with a 0:00 duration, while Unassigned traffic reported 936 users with a 0:04 duration. These figures may reflect tracking or channel-classification issues, and the available table covers only 5 of 11 channels.

Device Notes

Desktop dominated the recorded device mix with 31,364 users, compared with 6,035 mobile users and 56 tablet users. Desktop should remain a priority, but the mobile audience is still large enough to justify regular checks of page speed, navigation, forms, and key content on smaller screens.

What We Recommend Next

• Review the highest-traffic landing pages by channel and device to identify where visitors are leaving and which pages generate engaged sessions.
• Improve message clarity and page speed on pages receiving high volumes of Direct traffic and short visits.
• Validate GA4 key-event tracking so form submissions, calls, appointment-related activity, and other important actions can be measured accurately.
• Audit Email and Unassigned traffic tracking to address the 0:00 and 0:04 average session durations and improve channel reporting.

How We’ll Measure Improvement

We will compare future results with August’s baseline and look for stronger engagement, more reliable action tracking, and cleaner channel data.

• A bounce rate below 58.90% on priority landing pages, paired with longer engagement time.
• Growth in engaged sessions and improved session duration for Direct traffic.
• Consistent key-event reporting and more accurate classification of Email and Unassigned traffic.