Website Report – Modern Hearth (2026-09)

There’s a big caveat for the data in September – the traffic on September 29 and September 30 is heavily skewing the monthly data. This analysis will be best viewed when comparing data in August and October for a fuller picture of what’s happening on the site.

From September 1 to 30, 2026, Modern Hearth recorded 108.0K total users and 107.3K new users. Engaged sessions reached 19,566, but an 82.31% bounce rate and 10-second average engagement time indicate that much of the new traffic did not explore the site deeply.

Key Takeaways

• Total users increased by 678.2% month over month, representing a substantial expansion in audience reach.
• Engaged sessions rose by 94.0%, but this growth was much slower than overall user growth.
• Average engagement fell from 47 seconds to 10 seconds, while bounce rate increased by 43.66 percentage points.
• Traffic was heavily concentrated on two pages: /improved-consumer-products/ generated 70,290 sessions, and /goods-of-the-woods/ generated 13,292.
• Direct traffic and desktop users made up most of the reported audience, creating clear priorities for attribution and landing-page review.

Channel Notes

Direct was the largest displayed channel, with 91,486 total users. Cross-network followed with 9,004 users, while Paid Shopping contributed 5,809 and Organic Search contributed 486.

This concentration may reflect genuine direct visits, incomplete campaign tagging, or both. Just a note – because the report shows only 5 of 12 channel rows, these figures do not represent the complete channel mix.

Device Notes

Desktop accounted for approximately 87.2% of users, compared with 12.4% on mobile and 0.3% on tablet. Desktop should receive close attention because it carries most of the traffic, while mobile performance should still be reviewed to ensure the smaller audience receives a clear, fast experience.

What We Recommend Next

• Review the two highest-volume landing pages for content relevance, clear calls to action, and useful paths to other pages.
• Check page speed and traffic-to-page message alignment to identify factors contributing to the elevated bounce rate.
• Audit campaign tracking and referral attribution to determine why so much traffic is classified as Direct.
• Compare desktop and mobile engagement by landing page and channel to find device-specific experience issues.

How We’ll Measure Improvement

We’ll track whether traffic quality improves on the highest-volume pages and whether channel reporting becomes clearer after attribution checks. The strongest signs of progress will be deeper engagement without losing the audience gains recorded in September.

• A lower bounce rate and longer average engagement time on the two highest-volume landing pages.
• Engaged sessions growing more closely in line with total users.
• More campaign traffic assigned to identifiable channels rather than remaining classified as Direct.