Website Report – Modern Hearth (2026-07)

In July 2026, Modern Hearth reached 14,117 total users, up 4.12% from June, and 13,859 new users, up 3.25%. Engagement also improved, with 10,091 engaged sessions and an average engagement time of 47 seconds, while bounce rate dropped to 39.25%. This shows that traffic grew and visitors were more likely to interact with the site once they arrived.

Key Takeaways

• Total users increased to 14,117, which shows broader site reach compared with June.
• New users rose to 13,859, meaning most July traffic came from people who had not recently visited the site.
• Engaged sessions increased to 10,091, so the added traffic also brought more active visits.
• Bounce rate improved to 39.25%, which means fewer visitors left after viewing only one page.
• Key Events were nearly flat at 716, so conversion activity did not grow at the same pace as traffic and engagement.

Channel Notes

Among the channels shown, Cross-network led with 6,165 users, followed by Paid Shopping with 5,335 users. Together, these channels accounted for most of the listed traffic, so paid media continues to play a major role in site visibility.

Paid Search grew to 602 users, up 46.83% from June, and Organic Search increased to 329 users, up 32.66%. Direct traffic declined to 1,576 users, which is worth reviewing by landing page to see whether the drop came from a specific part of the site.

Device Notes

Mobile remained the dominant device type with 10,673 users, compared with 3,201 on desktop and 220 on tablet. Desktop traffic grew 14.85% month over month, but the site experience still needs to work especially well on mobile because that is where most visitors are coming from.

What We Recommend Next

• Review the paths tied to the 716 Key Events to see where higher traffic is, or is not, turning into meaningful actions.
• Check the mobile experience on top pages, including the home page, /mosquito-control/, cart, and checkout, with a focus on clear calls to action and fewer friction points.
• Segment Direct traffic by landing page, geography, and device to understand whether the decline is broad or isolated.
• Continue tracking bounce rate by landing page and channel so any future increase can be tied to page relevance, load speed, or above-the-fold content.

How We’ll Measure Improvement

We will know the next round of changes is working if added traffic continues to produce stronger engagement and more downstream actions. The main focus should be whether higher user volume leads to better quality visits, not just more visits.

• Engaged sessions increase while bounce rate stays near or below 39.25%.
• Key Events grow beyond 716 as traffic from paid and organic channels increases.
• Mobile performance improves on key pages, shown through stronger engagement and fewer drop-offs from mobile users.