Website Report – DAP Health (2026-09)

From September 1 through 30, 2026, DAP Health’s website reached 6,539 users, including 5,763 new users. Traffic and engagement both improved from August, with average user engagement rising to 53 seconds and bounce rate falling by 2.51 percentage points to 41.01%.

Key Takeaways

• Total users increased by 611, or 10.31%, showing solid month-over-month audience growth.
• Engaged sessions grew faster than overall traffic, rising 18.51% to 5,058. This suggests traffic quality improved along with volume.
• New users increased 8.53% to 5,763, indicating that the site reached a larger first-time audience.
• The appointment page recorded 309 sessions, up from 261 in August, while the poppers article increased from 311 to 471 sessions.
• Mobile accounted for approximately 73.36% of listed device users, making the mobile experience especially important.

Channel Notes

Organic Search remained the largest reported channel with 3,232 users and added 425 users from August. Paid Search grew 22.84% to 866 users, while Direct traffic was nearly flat at 1,838 users.

Display traffic declined 49.45% to 137 users. Unassigned traffic increased from 263 to 345 users, which suggests some visits may not be classified correctly and could limit confidence in channel-level reporting.

Device Notes

Mobile generated 4,782 listed users, compared with 1,699 on desktop and 37 on tablet. With nearly three-quarters of listed device traffic coming from mobile, key landing pages and appointment paths should be clear, fast, and easy to use on smaller screens.

What We Recommend Next

• Review the highest-traffic mobile landing pages for load speed, content clarity, usability, and clear next steps.
• Audit campaign tags and channel-grouping rules to identify the cause of the increase in Unassigned traffic.
• Compare landing-page engagement and bounce rate by channel to find weak message matches or page experience issues.
• Review key-event performance from Organic Search and Paid Search to determine which growing channel brings more valuable visits.

How We’ll Measure Improvement

We will compare future results with September’s engagement and traffic benchmarks. The changes will be working if visitors engage more often, mobile landing pages retain more users, and growing search traffic produces more key actions.

• Engaged sessions rise above 5,058 while bounce rate improves from 41.01%.
• Mobile landing pages show stronger engagement and fewer early exits.
• Organic and Paid Search generate more tracked key events, while Unassigned traffic declines.