Website Report – Brix & Columns (2026-09)

From September 1 to 30, 2026, the site recorded 796 total users and 694 new users, down 16.7% and 21.6% from August (respectively). Engaged sessions also declined, but average engagement increased to 1 minute 19 seconds, indicating that visitors who stayed spent more time with the site.

One of the biggest changes that might be skewing data is the cookie banner that we added to the site. We’re happy to explain more if you’re curious what’s happening there.

Key Takeaways

• Audience volume declined, with total users down by 160 and new users down by 191.
• Engaged sessions fell 15.7% to 802, while average engagement improved by 8 seconds.
• Bounce rate increased slightly from 28.39% to 29.28%, meaning a larger share of sessions ended without further engagement.
• Organic Search remained the largest reported channel with 338 users, although Organic, Direct, and Paid Search all declined.
• Mobile accounted for most reported device traffic with 592 users, but it also had the largest decline at 183 users.

Channel Notes

Organic Search led reported acquisition with 338 users, followed by Direct with 257 and Paid Search with 113. These channels declined by 18.8%, 20.4%, and 28.0%, respectively, which helps explain the overall drop in users.

Referral traffic increased from 38 to 54 users, while Unassigned traffic rose from 29 to 49. The increase in Unassigned traffic may point to attribution or tagging issues, and the available channel table does not include all channel rows.

Device Notes

Mobile represented most of the reported audience with 592 users, compared with 196 on desktop and 10 on tablet. Mobile traffic fell 23.6% while desktop increased 15.3%, making the mobile experience and mobile acquisition sources important areas to review.

What We Recommend Next

• Review campaigns, search queries, and landing pages to find where Organic Search, Direct, and Paid Search lost traffic.
• Check high-traffic landing pages for message clarity, load speed, and usability to better understand the higher bounce rate.
• Test key pages on mobile because mobile remains the largest device segment and recorded the biggest traffic decline.
• Audit campaign tagging and traffic attribution, especially for Unassigned users, and confirm that meaningful key events are tracked.

How We’ll Measure Improvement

We will compare future performance with September’s channel, engagement, and bounce-rate results. We will also verify conversion tracking so traffic gains can be connected to meaningful user actions.

• Growth in users from Organic Search, Direct, and Paid Search.
• More engaged sessions while bounce rate moves below 29.28% and average engagement remains stable or improves.
• Reliable key-event reporting that shows conversions by traffic source and device.