Google Ads Report – Happy Paws (2026-07)

What you’re seeing

In July, Google Ads delivered 5,248 impressions, 353 clicks, and 50.98 conversions, with total spend of $1,394.62. This shows the account continued to generate steady search activity for Happy Paws, but the number of clicks and conversions was lower than the prior month.

What it means

Traffic volume was only slightly lower at the impression level, but clicks fell more noticeably and conversions declined faster than clicks. With conversion rate at 14.44% and cost per conversion at $27.36, the account produced fewer conversions from the available traffic and paid more for each conversion than in June.

Why this likely happened

The main pattern is that conversion efficiency softened while reach stayed fairly stable. Impressions were down less than 1%, but clicks were down 7.35% and conversions were down 20%, which suggests the issue was less about visibility and more about turning search traffic into actions. Conversion activity also appears concentrated among a small set of dog boarding and dog training searches.

Key metrics

• Impressions: 5,248
• Clicks: 353
• Conversions: 50.98
• Conversion rate: 14.44%
• Cost per conversion: $27.36
• Total spend: $1,394.62

Keyword patterns

The top converting keywords were led by dog boarding washington dc, followed by reactive dog training dc, dog boarding near me, and dog training near me. Performance is concentrated around a small group of boarding and training searches, with service-based queries driving the strongest reported conversion activity.

What we recommend

• Review budget and bids for the campaigns tied to the strongest converting boarding and training keywords.
• Check search terms around the top keywords to reduce inefficient clicks while keeping the searches that convert.
• Test ad copy and landing page alignment for dog boarding and dog training searches to improve conversion rate.
• Monitor whether July’s lower conversion rate continues before making larger budget shifts.

How we’ll measure improvement

Improvement should show up as more conversions from similar traffic levels, not just more spend. The clearest signs will be stronger efficiency and better performance from the keywords already driving results.

• Conversion rate moves back up from 14.44%.
• Cost per conversion decreases from $27.36.
• Conversion volume increases without a matching rise in wasted clicks.