Google Ads Report – Cold Chain 3PL (2026-07)

What you’re seeing

In July, the campaigns generated 6,930 impressions, 360 clicks, and $2,397.30 in spend. Google Ads recorded 8 conversions, but a tracking gap caused 10 additional conversions to go unmeasured. That brings July’s adjusted total to 18 conversions.

What it means

The campaigns performed better than the original Google Ads numbers showed. With all 18 conversions included, the conversion rate was 5.00% and the adjusted cost per conversion was $133.18. The previously reported 2.22% conversion rate and $299.66 cost per conversion were based only on the 8 recorded conversions.

Why this likely happened

The apparent decline in efficiency was mainly a measurement issue, not necessarily a drop in campaign performance. The 10 missing conversions made it look as though clicks were increasing without producing results. We found and fixed the tracking issue, so future reports should give us a more complete picture.

Key metrics

• Impressions: 6,930
• Clicks: 360
• Conversions recorded in Google Ads: 8
• Additional unmeasured conversions: 10
• Adjusted conversions: 18
• Adjusted conversion rate: 5.00%
• Adjusted cost per conversion: $133.18
• Total spend: $2,397.30

Keyword patterns

The available data points to frozen food 3PL, frozen fulfillment, order fulfillment services, and perishable food fulfillment as the strongest keyword indicators. Performance appears concentrated around a small group of cold chain and fulfillment searches.

Because 10 conversions were not recorded in Google Ads, the keyword-level results do not tell the full story. We should treat July’s keyword data as directional rather than using it to make major budget decisions.

What we recommend

• Monitor the corrected tracking and compare Google Ads conversions against the actual leads received.
• Use post-fix conversion data as the basis for future keyword and budget decisions.
• Hold off on major budget shifts based on July’s incomplete keyword attribution.
• Continue reviewing search terms for cold chain, frozen fulfillment, and perishable fulfillment opportunities.
• Make sure the landing pages closely match what people searching for those services expect to find.

How we’ll measure improvement

The first goal is to make sure the reporting reflects the leads the campaigns are producing. Once we have a full month of reliable tracking, we can make better decisions about keywords, landing pages, and budget.

• Google Ads conversions closely match the actual leads received
• Conversion rate remains around or above the adjusted 5.00% baseline
• Cost per conversion remains around or below $133.18
• Consistent conversions from the strongest cold chain and fulfillment searches